We sat down with Chelsea Castle, Director of Content Marketing at Chili Piper, to talk about how the content team works at Chili Piper, how they plan content, and how they measure performance and impact. We also talked about how content marketers can leverage journalism best practices to create better content, the recent Chili Piper social campaign on Linkedin, and how marketing advice is not one-size-fits-all.
Nate and Kevin are back on the Content That Grows podcast to discuss the role that consistently publishing and updating content plays in improving...
In this episode, Nate and Ryan discuss how to establish an editorial process that gets consistent results. They emphasize the importance of focusing on...
In this episode, Nate and Derek discuss how in-house teams can approach content outsourcing to ensure a positive, successful experience for their team. From...