We sat down with Chelsea Castle, Director of Content Marketing at Chili Piper, to talk about how the content team works at Chili Piper, how they plan content, and how they measure performance and impact. We also talked about how content marketers can leverage journalism best practices to create better content, the recent Chili Piper social campaign on Linkedin, and how marketing advice is not one-size-fits-all.
Note: Unfortunately, the audio quality of this episode is poor. The discussion and insights from Kevin are valuable and worth a listen, or reading...
In this episode, Nate Turner and Ryan Sargent discuss the importance of content briefs in creating quality content. They explain that content briefs provide...
We sat down with Sangram Vajre, Co-Founder of Terminus, to talk about how they generated leads from content when he was leading marketing at...