Journalism & Content Marketing w/ Chelsea Castle

Episode 7 January 18, 2022 00:38:33
Journalism & Content Marketing w/ Chelsea Castle
Content That Grows
Journalism & Content Marketing w/ Chelsea Castle

Jan 18 2022 | 00:38:33

/

Show Notes

We sat down with Chelsea Castle, Director of Content Marketing at Chili Piper, to talk about how the content team works at Chili Piper, how they plan content, and how they measure performance and impact. We also talked about how content marketers can leverage journalism best practices to create better content, the recent Chili Piper social campaign on Linkedin, and how marketing advice is not one-size-fits-all.

Other Episodes

Episode 54

December 12, 2023 00:28:52
Episode Cover

Bringing podcasts into 2024's content playbook feat. Alli Tunell

On this week's episode of Content That Grows, Nate is joined by Alli Tunell, Director of Strategy at Sweet Fish, who talked about her...

Listen

Episode 42

July 11, 2023 00:38:52
Episode Cover

Identifying Growth Stages, Your Channels, and Hiring Well Feat. Adam Goyette

In this episode of the Content That Grows, Nate is joined by Adam Goyette of Curdis.co to discuss ways he helps SaaS companies find...

Listen

Episode 33

April 11, 2023 00:36:08
Episode Cover

Pure SEO vs. SaaS Marketing

This week, Nate and Derek discuss SEO and SaaS marketing - specifically, how SEO can support company growth and why a "pure" SEO strategy...

Listen