Journalism & Content Marketing w/ Chelsea Castle

Episode 7 January 18, 2022 00:38:33
Journalism & Content Marketing w/ Chelsea Castle
Content That Grows
Journalism & Content Marketing w/ Chelsea Castle

Jan 18 2022 | 00:38:33

/

Show Notes

We sat down with Chelsea Castle, Director of Content Marketing at Chili Piper, to talk about how the content team works at Chili Piper, how they plan content, and how they measure performance and impact. We also talked about how content marketers can leverage journalism best practices to create better content, the recent Chili Piper social campaign on Linkedin, and how marketing advice is not one-size-fits-all.

Other Episodes

Episode 16

July 05, 2022 00:34:30
Episode Cover

Why Serious Content Programs Consistently Publish and Update Their Content

Nate and Kevin are back on the Content That Grows podcast to discuss the role that consistently publishing and updating content plays in improving...

Listen

Episode 65

June 18, 2024 00:31:23
Episode Cover

How to Establish an Editorial Process That Gets Consistent Results

In this episode, Nate and Ryan discuss how to establish an editorial process that gets consistent results. They emphasize the importance of focusing on...

Listen

Episode 41

June 27, 2023 00:37:51
Episode Cover

6 Essential Tips to Seamlessly Outsource Your SaaS Content

In this episode, Nate and Derek discuss how in-house teams can approach content outsourcing to ensure a positive, successful experience for their team. From...

Listen