We sat down with Chelsea Castle, Director of Content Marketing at Chili Piper, to talk about how the content team works at Chili Piper, how they plan content, and how they measure performance and impact. We also talked about how content marketers can leverage journalism best practices to create better content, the recent Chili Piper social campaign on Linkedin, and how marketing advice is not one-size-fits-all.
In this week's episode, we welcome Eric Doty of Dock onto the show to talk about his experience being the solo content marketer at...
In this week's episode, Nate sits down with Ronnie Higgins of OpenPhone for an in-depth conversation about the current state of content marketing. They...
We sat down with Rand Fishkin, CEO of SparkToro, to talk about how the Whiteboard Friday video series was created, how they approached content...