Journalism & Content Marketing w/ Chelsea Castle

Episode 7 January 18, 2022 00:38:33
Journalism & Content Marketing w/ Chelsea Castle
Content That Grows
Journalism & Content Marketing w/ Chelsea Castle

Jan 18 2022 | 00:38:33

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Show Notes

We sat down with Chelsea Castle, Director of Content Marketing at Chili Piper, to talk about how the content team works at Chili Piper, how they plan content, and how they measure performance and impact. We also talked about how content marketers can leverage journalism best practices to create better content, the recent Chili Piper social campaign on Linkedin, and how marketing advice is not one-size-fits-all.

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