We sat down with Chelsea Castle, Director of Content Marketing at Chili Piper, to talk about how the content team works at Chili Piper, how they plan content, and how they measure performance and impact. We also talked about how content marketers can leverage journalism best practices to create better content, the recent Chili Piper social campaign on Linkedin, and how marketing advice is not one-size-fits-all.
In this conversation, Nate and Ben discuss the differences in content strategy between SMB and mid-market/enterprise companies. Ben shares his experience transitioning from a...
In this week's episode, we're back and talking about the mistakes that most often plague SaaS content teams in their mission to scale a...
Nate and Derek return to the Content That Grows podcast with an episode all about the art of repurposing and distributing content.In this episode,...