We sat down with Chelsea Castle, Director of Content Marketing at Chili Piper, to talk about how the content team works at Chili Piper, how they plan content, and how they measure performance and impact. We also talked about how content marketers can leverage journalism best practices to create better content, the recent Chili Piper social campaign on Linkedin, and how marketing advice is not one-size-fits-all.
Nate and Derek are back to talk about the hype surrounding AI in the marketing industry.In this episode, they take a realistic, even-tempered approach...
Kevin and I sat down to talk about investing in content. We chat about why leadership buy-in is essential, how aggressive goal-setting can trap...
We sat down with John Bonini, Director of Marketing at Databox, to talk about prioritization during the early days of your content program, how...