We sat down with Chelsea Castle, Director of Content Marketing at Chili Piper, to talk about how the content team works at Chili Piper, how they plan content, and how they measure performance and impact. We also talked about how content marketers can leverage journalism best practices to create better content, the recent Chili Piper social campaign on Linkedin, and how marketing advice is not one-size-fits-all.
In episode 21, Nate and Derek focus on Twitter as a content distribution channel.In this episode, they explore the quirks worth noting before you...
We sat down with John Bonini, Director of Marketing at Databox, to talk about prioritization during the early days of your content program, how...
Nate, Kevin, and Derek are transitioning the conversation from the last episode (selecting content topics) to clustering your topics in a way that best...