We sat down with Chelsea Castle, Director of Content Marketing at Chili Piper, to talk about how the content team works at Chili Piper, how they plan content, and how they measure performance and impact. We also talked about how content marketers can leverage journalism best practices to create better content, the recent Chili Piper social campaign on Linkedin, and how marketing advice is not one-size-fits-all.
In this episode, Nate Turner and Kamil Rextin discuss the differences between demand generation and brand awareness in marketing. They explore the importance of...
Episode 22 sees Nate and Derek back in the studio to discuss using LinkedIn as a content distribution channel.In this episode, they cover everything...
In this episode, Nate and Derek chat about leveraging your investment in SEO to help promote and drive traffic into your content assets that...