Journalism & Content Marketing w/ Chelsea Castle

Episode 7 January 18, 2022 00:38:33
Journalism & Content Marketing w/ Chelsea Castle
Content That Grows
Journalism & Content Marketing w/ Chelsea Castle

Jan 18 2022 | 00:38:33

/

Show Notes

We sat down with Chelsea Castle, Director of Content Marketing at Chili Piper, to talk about how the content team works at Chili Piper, how they plan content, and how they measure performance and impact. We also talked about how content marketers can leverage journalism best practices to create better content, the recent Chili Piper social campaign on Linkedin, and how marketing advice is not one-size-fits-all.

Other Episodes

Episode 40

June 13, 2023 00:40:10
Episode Cover

Inside a New CMO’s Team-Building and Strategy Playbook Feat. Tara Robertson of Bitly

In this episode of the Content That Grows podcast, Tara Robertson, CMO of Bitly, generously shared how she approaches the team-building process as a...

Listen

Episode 26

February 21, 2023 00:45:13
Episode Cover

Communicating the ROI of Content

Nate and Derek are back in the next episode of Ten Speed's Content That Grows podcast to talk about how marketers communicate ROI at...

Listen

Episode 16

July 05, 2022 00:34:30
Episode Cover

Why Serious Content Programs Consistently Publish and Update Their Content

Nate and Kevin are back on the Content That Grows podcast to discuss the role that consistently publishing and updating content plays in improving...

Listen