Kevin and I sat down to talk about some of the early years of SEO content at Sprout Social. We chat about how some of the technical SEO work we did early on helped us scale organic performance, how we got started optimizing existing content, big content bets like The Always Up-to-Date Image Sizes Guide, and how Kevin approached joining Review Trackers and growing a content program he inherited.
We sat down with Amy Lecza, Director of Content Marketing at G2, to talk about how G2 runs its content operation, shifting from high-quantity...
We're joined this week by Jakub Rudnik, Director of Content Marketing at ActiveCampaign, to talk about his experiences scaling multiple content programs for startups...
We sat down with John Bonini, Director of Marketing at Databox, to talk about prioritization during the early days of your content program, how...