Kevin and I sat down to talk about some of the early years of SEO content at Sprout Social. We chat about how some of the technical SEO work we did early on helped us scale organic performance, how we got started optimizing existing content, big content bets like The Always Up-to-Date Image Sizes Guide, and how Kevin approached joining Review Trackers and growing a content program he inherited.
Note: Unfortunately, the audio quality of this episode is poor. The discussion and insights from Kevin are valuable and worth a listen, or reading...
In this episode, Nate Turner and Darren Chait discuss the power of a strong relationship between product and marketing in product-led growth (PLG) companies....
In episode 20, Nate and Kevin explore who owns the actual responsibility for ensuring that created content is distributed. They cover a range of...