Kevin and I sat down to talk about some of the early years of SEO content at Sprout Social. We chat about how some of the technical SEO work we did early on helped us scale organic performance, how we got started optimizing existing content, big content bets like The Always Up-to-Date Image Sizes Guide, and how Kevin approached joining Review Trackers and growing a content program he inherited.
In this episode, Nate Turner interviews Michael Goldberg, Director of Content Strategy at Freshworks, about multimedia storytelling and creating content for specific segments and...
We're back for another season with the Content That Grows podcast! Join us as we explore how great SaaS companies leverage content marketing to...
In this conversation, Nate and Ben discuss the differences in content strategy between SMB and mid-market/enterprise companies. Ben shares his experience transitioning from a...