Nate and Raven Haynes (Content Production Manager at Ten Speed) step into episode 14 of the Content That Grows podcast to discuss the differences between good content and great content.
In this episode, they talk about needed details to boost the overall quality of content, such as using first-party data and SMEs. They also cover the importance of an effective workflow that allows marketing teams to repeatedly create higher quality content.
Key moments in the conversation:
Kevin and Nate sat down to talk about Ideal Customer Profiles (ICPs) as they relate to their significance in content marketing. This episode is...
In this episode, Nate & Kevin talk about several ways that B2B content teams drift from being aligned with business impact, why it matters,...
In this conversation, Nate and Ben discuss the differences in content strategy between SMB and mid-market/enterprise companies. Ben shares his experience transitioning from a...