Nate, Kevin, and Derek are transitioning the conversation from the last episode (selecting content topics) to clustering your topics in a way that best serves the users while improving the organic rankings.
The discussion centers around the many benefits SaaS brands and their users experience when using what has been popularized as pillar and cluster models or wheel and spoke models. In addition, you'll hear ways you too can think about organizing your website in this way and some examples of SaaS companies who are using this strategy well.
Key moments in the conversation:
Welcome back to another episode of the Content that Grows. This week, Nate sat down with Stuart Balcombe, Head of Growth at Arrows, to...
We sat down with Kristen Bryant Smith, Director of Content Marketing at Help Scout, to talk about building a content strategy for a new...
We're joined this week by Jakub Rudnik, Director of Content Marketing at ActiveCampaign, to talk about his experiences scaling multiple content programs for startups...