Nate, Kevin, and Derek are transitioning the conversation from the last episode (selecting content topics) to clustering your topics in a way that best serves the users while improving the organic rankings.
The discussion centers around the many benefits SaaS brands and their users experience when using what has been popularized as pillar and cluster models or wheel and spoke models. In addition, you'll hear ways you too can think about organizing your website in this way and some examples of SaaS companies who are using this strategy well.
Key moments in the conversation:
We sat down with Melanie Deziel, Author, Speaker & Chief Content Officer at Storyfuel, to talk about how storytelling makes content marketing better, native...
Nate and Raven Haynes (Content Production Manager at Ten Speed) step into episode 14 of the Content That Grows podcast to discuss the differences...
In this conversation, Nate and Ben discuss the differences in content strategy between SMB and mid-market/enterprise companies. Ben shares his experience transitioning from a...