Nate, Kevin, and Derek are transitioning the conversation from the last episode (selecting content topics) to clustering your topics in a way that best serves the users while improving the organic rankings.
The discussion centers around the many benefits SaaS brands and their users experience when using what has been popularized as pillar and cluster models or wheel and spoke models. In addition, you'll hear ways you too can think about organizing your website in this way and some examples of SaaS companies who are using this strategy well.
Key moments in the conversation:
Kevin and Nate sat down to talk about Ideal Customer Profiles (ICPs) as they relate to their significance in content marketing. This episode is...
We sat down with Chelsea Castle, Director of Content Marketing at Chili Piper, to talk about how the content team works at Chili Piper,...
This week we're joined by Andrew Capland, founder of Delivering Value, where he provides 1:1 career coaching to Heads of Growth and advises B2B...