Nate, Kevin, and Derek are transitioning the conversation from the last episode (selecting content topics) to clustering your topics in a way that best serves the users while improving the organic rankings.
The discussion centers around the many benefits SaaS brands and their users experience when using what has been popularized as pillar and cluster models or wheel and spoke models. In addition, you'll hear ways you too can think about organizing your website in this way and some examples of SaaS companies who are using this strategy well.
Key moments in the conversation:
We sat down with John Bonini, Director of Marketing at Databox, to talk about prioritization during the early days of your content program, how...
In this conversation, Nate and Ben discuss the differences in content strategy between SMB and mid-market/enterprise companies. Ben shares his experience transitioning from a...
In this episode, Nate Turner and Kevin King discuss the 11 most common site migration issues when moving to a new CMS. They cover...