Avoid These 10 Mistakes In-House Content Teams Make

In this week's episode, we're back and talking about the mistakes that most often plague SaaS content teams in their mission to scale a content marketing program successfully.

This episode includes everything from moving too fast without goals to hiring the wrong first content marketer. There is something for everyone to learn and reflect on this episode.

Key moments in the conversation:

• 1:20 - Starting a content program quickly without setting goals
• 4:00 - Moving too slowly when it comes to executing
• 6:45 - Hiring the wrong content marketer for your company's needs
• 10:05 - Creating content with one distribution channel in mind
• 14:45 - Creating content about topics based on your intuition rather than customer insights
• 18:30 - Forgetting about service and product-focused content
• 22:45 - Outsourcing solely to save time and money
• 27:50 - Judging content based on the performance of individual pieces of content
• 33:50 - Misunderstanding ROI and leading indicators of content
• 36:50 - Forgetting about and lacking empathy for the buyer's journey