In this week's episode, we're back and talking about the mistakes that most often plague SaaS content teams in their mission to scale a content marketing program successfully.
This episode includes everything from moving too fast without goals to hiring the wrong first content marketer. There is something for everyone to learn and reflect on this episode.
Key moments in the conversation:
This week, Nate and Derek discuss SEO and SaaS marketing - specifically, how SEO can support company growth and why a "pure" SEO strategy...
We sat down with Chelsea Castle, Director of Content Marketing at Chili Piper, to talk about how the content team works at Chili Piper,...
Nate and Kevin are back for episode 18 of the Content That Grows podcast. This episode covers various topics about using multiple media types...