In this week's episode, we're back and talking about the mistakes that most often plague SaaS content teams in their mission to scale a content marketing program successfully.
This episode includes everything from moving too fast without goals to hiring the wrong first content marketer. There is something for everyone to learn and reflect on this episode.
Key moments in the conversation:
In this episode, Nate Turner and Ryan Sargent discuss the importance of content briefs in creating quality content. They explain that content briefs provide...
In this week's episode, Alina Benny talks about the rapid organic growth at Aura using a lean content team and a focus on the...
We sat down with John Bonini, Director of Marketing at Databox, to talk about prioritization during the early days of your content program, how...