In this week's episode, we're back and talking about the mistakes that most often plague SaaS content teams in their mission to scale a content marketing program successfully.
This episode includes everything from moving too fast without goals to hiring the wrong first content marketer. There is something for everyone to learn and reflect on this episode.
Key moments in the conversation:
We sat down with John Bonini, Director of Marketing at Databox, to talk about prioritization during the early days of your content program, how...
We sat down with Kristen Bryant Smith, Director of Content Marketing at Help Scout, to talk about building a content strategy for a new...
We sat down with Melanie Deziel, Author, Speaker & Chief Content Officer at Storyfuel, to talk about how storytelling makes content marketing better, native...