In this episode of the Content That Grows podcast, Tara Robertson, CMO of Bitly, generously shared how she approaches the team-building process as a CMO entering an established company.
From aligning the leadership and marketing teams to how she approaches outsourcing vs. expanding in-house talent, there are plenty of takeaways for any level of marketer.
Key moments in the conversation:
In this episode, Nate and Ryan discuss the concept of authority content and its importance in content marketing strategies. They define authority content as...
In this episode, Nate Turner interviews Josh Palmer, the Head of Content for OnBoard, a board governance and collaboration platform. They discuss the growth...
Kevin and I sat down to talk about some of the early years of SEO content at Sprout Social. We chat about how some...