In this episode of the Content That Grows podcast, Tara Robertson, CMO of Bitly, generously shared how she approaches the team-building process as a CMO entering an established company.
From aligning the leadership and marketing teams to how she approaches outsourcing vs. expanding in-house talent, there are plenty of takeaways for any level of marketer.
Key moments in the conversation:
We sat down with Rand Fishkin, CEO of SparkToro, to talk about how the Whiteboard Friday video series was created, how they approached content...
In this episode, Nate and Kevin discuss the elements of a comprehensive organic growth strategy. They emphasize the importance of understanding the ideal customer...
In this episode, Nate Turner interviews Josh Palmer, the Head of Content for OnBoard, a board governance and collaboration platform. They discuss the growth...