In this episode of the Content That Grows podcast, Tara Robertson, CMO of Bitly, generously shared how she approaches the team-building process as a CMO entering an established company.
From aligning the leadership and marketing teams to how she approaches outsourcing vs. expanding in-house talent, there are plenty of takeaways for any level of marketer.
Key moments in the conversation:
In this episode, Nate and Ryan discuss the concept of authority content and its importance in content marketing strategies. They define authority content as...
Nate and Amanda Natividad (Sparktoro) jumped into a conversation about the ever-popular topic of "high-quality content."From deciding what content marketing opportunities to pursue as...
Kevin, Nate, and Derek discuss the popular topic of blog posts and conversions. They cover everything from successful conversion types and setting up an...