Inside a New CMO’s Team-Building and Strategy Playbook Feat. Tara Robertson of Bitly

Episode 40 June 13, 2023 00:40:10
Inside a New CMO’s Team-Building and Strategy Playbook Feat. Tara Robertson of Bitly
Content That Grows
Inside a New CMO’s Team-Building and Strategy Playbook Feat. Tara Robertson of Bitly

Jun 13 2023 | 00:40:10

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Show Notes

In this episode of the Content That Grows podcast, Tara Robertson, CMO of Bitly, generously shared how she approaches the team-building process as a CMO entering an established company.

From aligning the leadership and marketing teams to how she approaches outsourcing vs. expanding in-house talent, there are plenty of takeaways for any level of marketer.

Key moments in the conversation:

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