Inside a New CMO’s Team-Building and Strategy Playbook Feat. Tara Robertson of Bitly

In this episode of the Content That Grows podcast, Tara Robertson, CMO of Bitly, generously shared how she approaches the team-building process as a CMO entering an established company.

From aligning the leadership and marketing teams to how she approaches outsourcing vs. expanding in-house talent, there are plenty of takeaways for any level of marketer.

Key moments in the conversation:

• 1:30 - Creating alignment on the path moving forward
• 8:00 - Thinking about plans after the first 90 days
• 15:37 - When to build in-house and when to outsource
• 23:00 - Ensuring success with change management
• 33:15 - How Bitly measures marketing success