Welcome back to the Content That Grows. This week, Nate Turner is talking with Jess Cook from LASSO about the power of narratives within marketing strategies for SaaS companies.
Jess shares everything from distinctions between topics and narratives to how you can tests narratives and build them into your strategy.
Key moments in the conversation:
3:10 - The difference between topics, themes, and narratives
6:10 - What comes first, strategy or narrative?
9:11 - How to narrow in on the right narratives for your brand
14:00 - Differentiating your narrative around trending topics
24:57 - Measuring marketing success at LASSO
In this week's episode, we welcome Eric Doty of Dock onto the show to talk about his experience being the solo content marketer at...
In this episode, Nate and Ryan discuss the concept of authority content and its importance in content marketing strategies. They define authority content as...
This week we're joined by Andrew Capland, founder of Delivering Value, where he provides 1:1 career coaching to Heads of Growth and advises B2B...