Welcome back to the Content That Grows. This week, Nate Turner is talking with Jess Cook from LASSO about the power of narratives within marketing strategies for SaaS companies.
Jess shares everything from distinctions between topics and narratives to how you can tests narratives and build them into your strategy.
Key moments in the conversation:
3:10 - The difference between topics, themes, and narratives
6:10 - What comes first, strategy or narrative?
9:11 - How to narrow in on the right narratives for your brand
14:00 - Differentiating your narrative around trending topics
24:57 - Measuring marketing success at LASSO
Nate and Kevin are back on the Content That Grows podcast with a discussion about the future of content distribution. In this episode, they...
In episode 20, Nate and Kevin explore who owns the actual responsibility for ensuring that created content is distributed. They cover a range of...
In this week's episode, we welcome Eric Doty of Dock onto the show to talk about his experience being the solo content marketer at...