Bringing Narratives into SaaS Marketing Strategies Feat. Jess Cook

Episode 32 April 04, 2023 00:36:48
Bringing Narratives into SaaS Marketing Strategies Feat. Jess Cook
Content That Grows
Bringing Narratives into SaaS Marketing Strategies Feat. Jess Cook

Apr 04 2023 | 00:36:48

/

Show Notes

Welcome back to the Content That Grows. This week, Nate Turner is talking with Jess Cook from LASSO about the power of narratives within marketing strategies for SaaS companies.

Jess shares everything from distinctions between topics and narratives to how you can tests narratives and build them into your strategy.

Key moments in the conversation:

3:10 - The difference between topics, themes, and narratives

6:10 - What comes first, strategy or narrative?

9:11 - How to narrow in on the right narratives for your brand

14:00 - Differentiating your narrative around trending topics

24:57 - Measuring marketing success at LASSO

Other Episodes

Episode 41

June 27, 2023 00:37:51
Episode Cover

6 Essential Tips to Seamlessly Outsource Your SaaS Content

In this episode, Nate and Derek discuss how in-house teams can approach content outsourcing to ensure a positive, successful experience for their team. From...

Listen

Episode 52

November 28, 2023 00:52:28
Episode Cover

Thinking through the authority challenge in SaaS content Feat. Ryan Baum

Welcome back to the Content That Grows. This week, Nate spoke with Ryan Baum about his approach to creating content that uses authority to...

Listen

Episode 16

July 05, 2022 00:34:30
Episode Cover

Why Serious Content Programs Consistently Publish and Update Their Content

Nate and Kevin are back on the Content That Grows podcast to discuss the role that consistently publishing and updating content plays in improving...

Listen