Welcome back to the Content That Grows. This week, Nate Turner is talking with Jess Cook from LASSO about the power of narratives within marketing strategies for SaaS companies.
Jess shares everything from distinctions between topics and narratives to how you can tests narratives and build them into your strategy.
Key moments in the conversation:
3:10 - The difference between topics, themes, and narratives
6:10 - What comes first, strategy or narrative?
9:11 - How to narrow in on the right narratives for your brand
14:00 - Differentiating your narrative around trending topics
24:57 - Measuring marketing success at LASSO
We sat down with Chelsea Castle, Director of Content Marketing at Chili Piper, to talk about how the content team works at Chili Piper,...
In this episode, Nate and Derek chat about leveraging your investment in SEO to help promote and drive traffic into your content assets that...
In this episode, Nate and Kevin discuss the concept of content decay and how it has evolved in 2024. They highlight the factors that...