Welcome back to the Content That Grows. This week, Nate Turner is talking with Jess Cook from LASSO about the power of narratives within marketing strategies for SaaS companies.
Jess shares everything from distinctions between topics and narratives to how you can tests narratives and build them into your strategy.
Key moments in the conversation:
3:10 - The difference between topics, themes, and narratives
6:10 - What comes first, strategy or narrative?
9:11 - How to narrow in on the right narratives for your brand
14:00 - Differentiating your narrative around trending topics
24:57 - Measuring marketing success at LASSO
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