Pure SEO vs. SaaS Marketing

This week, Nate and Derek discuss SEO and SaaS marketing - specifically, how SEO can support company growth and why a "pure" SEO strategy can conflict with your other marketing efforts.

Key moments in the conversation:

• 1:00 - The difference between "Pure" SEO and SEO for a SaaS company
• 7:00 - Common areas of a website where SEO requires compromise with other marketing efforts
• 14:25 - SaaS companies have to balance SEO, product marketing, brand, and conversion
• 19:06 - Balancing optimization and SaaS marketing best practices is achievable
• 25:40 - Rules for making sure SEO is in service to the SaaS company's larger goals