On this week's episode of Content That Grows, Nate is joined by Alli Tunell, Director of Strategy at Sweet Fish, who talked about her approach to modernizing the content playbook.
In this episode, Alli shares why she believes there is a genuine desire for a change from the old content playbooks, how the team at Sweet Fish uses a podcast-forward approach to lay out the overall content strategy, and how to approach podcast experimentation.
Key moments in the conversation:
5:50 - What's causing people to adapt their content playbooks
9:00 - Talking trend predictions
11:00 - Pushing companies to go beyond the basic interview podcast
13:20 - Approaching podcast experimentation
25:45 - Stop letting AI create your ToFu content
This week, Nate and Lauren Funaro from Scribe sat down to discuss the why and the how behind their investment in SEO and Content...
Kevin, Nate, and Derek discuss the popular topic of blog posts and conversions. They cover everything from successful conversion types and setting up an...
Thanks for checking out the Content That Grows podcast! Our guests are experienced marketers sharing the thought process behind where they invested, how they...