On this week's episode of Content That Grows, Nate is joined by Alli Tunell, Director of Strategy at Sweet Fish, who talked about her approach to modernizing the content playbook.
In this episode, Alli shares why she believes there is a genuine desire for a change from the old content playbooks, how the team at Sweet Fish uses a podcast-forward approach to lay out the overall content strategy, and how to approach podcast experimentation.
Key moments in the conversation:
5:50 - What's causing people to adapt their content playbooks
9:00 - Talking trend predictions
11:00 - Pushing companies to go beyond the basic interview podcast
13:20 - Approaching podcast experimentation
25:45 - Stop letting AI create your ToFu content
In this week's episode, Nate and Derek approach the many reasons your organic traffic might not deliver results for your SaaS company.From empathy for...
Kevin and Nate sat down to talk about Ideal Customer Profiles (ICPs) as they relate to their significance in content marketing. This episode is...
In episode 21, Nate and Derek focus on Twitter as a content distribution channel.In this episode, they explore the quirks worth noting before you...