In this episode, Nate & Kevin talk about several ways that B2B content teams drift from being aligned with business impact, why it matters, and what marketing leaders can do to resolve these issues.
Key moments in the conversation:
2:40 - Workflows bottlenecked with too many people involved
8:05 - Investment cases being made but not shared
10:55 - B2B content marketing is expected to drive growth
15:45 - Mindset needed to drive growth
22:07 - Creating content on topics your competitors already cover
28:00 - Leverage reporting to drive alignment across the company
Nate and Kevin are back for episode 23 of the Content that Grows to talk about how teams can measure the effectiveness of their...
We're back for the third season of the Content That Grows Podcast!This season will be packed with topics centered around "distribution & repurposing."A few...
In this episode, Nate and Kevin discuss the concept of content decay and how it has evolved in 2024. They highlight the factors that...