In episode 20, Nate and Kevin explore who owns the actual responsibility for ensuring that created content is distributed.
They cover a range of points worth considering, from the complications of bringing cross-functional teams together for distribution efforts to whether we'll soon see people whose entire job function is distribution and repurposing.
Key moments in the conversation:
We sat down with Amy Lecza, Director of Content Marketing at G2, to talk about how G2 runs its content operation, shifting from high-quantity...
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Kevin, Nate, and Derek discuss the popular topic of blog posts and conversions. They cover everything from successful conversion types and setting up an...