Who Is Responsible for Content Distribution?

In episode 20, Nate and Kevin explore who owns the actual responsibility for ensuring that created content is distributed.

They cover a range of points worth considering, from the complications of bringing cross-functional teams together for distribution efforts to whether we'll soon see people whose entire job function is distribution and repurposing.

Key moments in the conversation:

• 1:02 - The organizational challenges of establishing who should own content distribution
• 5:12 - How do you bring cross-functional teams together to execute content distribution?
• 8:05 - Cross-functional efforts in content distribution need to operate on longer-term strategies
• 12:52 - How to approach substantial repurposing efforts to avoid workflow disruptions
• 17:56 - How we’re implementing content repurposing in our own marketing
• 20:32 - Content repurposing is not just cutting up existing content, it also means creating new content
• 22:20 - What roles often own content distribution at a company?
• 24:50 - Will a Content Distribution Manager become a dedicated role for companies moving forward?