In this conversation, Nate and Ben discuss the differences in content strategy between SMB and mid-market/enterprise companies. Ben shares his experience transitioning from a VP of Marketing role to a Director of Content Marketing role and the decision to focus on content leadership.
They explore the challenges of targeting mid-market and enterprise companies, such as the higher cost of the product and the need to convince the C-suite. Ben emphasizes the importance of community and expert-driven content, as well as the need for multiple pathways to convert website visitors.
07:02 Differences in Content Strategy: SMB vs. Mid-Market/Enterprise 14:12 Multiple Pathways to Conversion: Engaging Website Visitors 27:41 Finding Connectors and Guides: Navigating the New Market Segment
Nate and Kevin are back on the Content That Grows podcast with a discussion about the future of content distribution. In this episode, they...
We're officially back with episode 19 of the Content That Grows podcast. And in the next several episodes, we'll be exploring the topic of...
In this week's episode, Nate Turner is joined by Justin Simon of JustinSimon.co to discuss content repurposing and distribution at SaaS companies.From the first...