In this episode, Nate and Ryan discuss the concept of authority content and its importance in content marketing strategies. They define authority content as content that drives brand authority, influences a specific audience, and contributes to an industry or community.
They emphasize that authority content is different from SEO content, which is designed to drive traffic and conversions from organic search.
04:53 Elements of Good Authority Content
09:48 The Importance of Having a Strong Belief and Perspective
24:34 Exploring Distribution Channels for Authority Content
We sat down with Amy Lecza, Director of Content Marketing at G2, to talk about how G2 runs its content operation, shifting from high-quantity...
In this episode, Nate and Kevin discuss the seven most common technical SEO issues. They cover topics such as website speed, mobile-friendliness, indexation issues,...
In this week's episode, we're back and talking about the mistakes that most often plague SaaS content teams in their mission to scale a...