In this episode, Nate and Ryan discuss the concept of authority content and its importance in content marketing strategies. They define authority content as content that drives brand authority, influences a specific audience, and contributes to an industry or community.
They emphasize that authority content is different from SEO content, which is designed to drive traffic and conversions from organic search.
04:53 Elements of Good Authority Content
09:48 The Importance of Having a Strong Belief and Perspective
24:34 Exploring Distribution Channels for Authority Content
We sat down with Erin Balsa, Marketing Director for The Predictive Index to talk about building content teams, how to use proprietary data to...
We sat down with Kristen Bryant Smith, Director of Content Marketing at Help Scout, to talk about building a content strategy for a new...
In this episode, Nate is joined by Emily Kramer of MKT1 to talk about a common pain point for many SaaS marketers at early-stage...