In this episode, Nate and Ryan discuss the concept of authority content and its importance in content marketing strategies. They define authority content as content that drives brand authority, influences a specific audience, and contributes to an industry or community.
They emphasize that authority content is different from SEO content, which is designed to drive traffic and conversions from organic search.
04:53 Elements of Good Authority Content
09:48 The Importance of Having a Strong Belief and Perspective
24:34 Exploring Distribution Channels for Authority Content
Episode 22 sees Nate and Derek back in the studio to discuss using LinkedIn as a content distribution channel.In this episode, they cover everything...
We sat down with Kristen Bryant Smith, Director of Content Marketing at Help Scout, to talk about building a content strategy for a new...
Welcome back to another episode of the Content that Grows. This week, Nate sat down with Stuart Balcombe, Head of Growth at Arrows, to...