In this week's episode, Pius Chan of Lumen5 joins Nate to discuss the evolving buyer's journey from sales-led to marketing-led and the role of content in allowing people to educate themselves on a product solution.
From persuading entire buying committees to what makes people seek out a product, you'll want to tune in.
Key moments in the conversation:
We're joined this week by Jakub Rudnik, Director of Content Marketing at ActiveCampaign, to talk about his experiences scaling multiple content programs for startups...
In this episode, Nate Turner and Ryan Sargent discuss how to get the most out of a research report. They define a research report...
In this episode, Nate & Kevin talk about several ways that B2B content teams drift from being aligned with business impact, why it matters,...