In this week's episode, Pius Chan of Lumen5 joins Nate to discuss the evolving buyer's journey from sales-led to marketing-led and the role of content in allowing people to educate themselves on a product solution.
From persuading entire buying committees to what makes people seek out a product, you'll want to tune in.
Key moments in the conversation:
We sat down with Rand Fishkin, CEO of SparkToro, to talk about how the Whiteboard Friday video series was created, how they approached content...
Nate and Amanda Natividad (Sparktoro) jumped into a conversation about the ever-popular topic of "high-quality content."From deciding what content marketing opportunities to pursue as...
Kevin and I sat down to talk about some of the early years of SEO content at Sprout Social. We chat about how some...