Content & the Marketing-Led Buyer’s Journey Feat. Pius Chan

Episode 28 March 07, 2023 00:29:48
Content & the Marketing-Led Buyer’s Journey Feat. Pius Chan
Content That Grows
Content & the Marketing-Led Buyer’s Journey Feat. Pius Chan

Mar 07 2023 | 00:29:48

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Show Notes

In this week's episode, Pius Chan of Lumen5 joins Nate to discuss the evolving buyer's journey from sales-led to marketing-led and the role of content in allowing people to educate themselves on a product solution.

From persuading entire buying committees to what makes people seek out a product, you'll want to tune in.

Key moments in the conversation:

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