In this week's episode, Pius Chan of Lumen5 joins Nate to discuss the evolving buyer's journey from sales-led to marketing-led and the role of content in allowing people to educate themselves on a product solution.
From persuading entire buying committees to what makes people seek out a product, you'll want to tune in.
Key moments in the conversation:
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Note: Unfortunately, the audio quality of this episode is poor. The discussion and insights from Kevin are valuable and worth a listen, or reading...