Improving SaaS Homepages & Conversions Feat. Emily Kramer

In this episode, Nate is joined by Emily Kramer of MKT1 to talk about a common pain point for many SaaS marketers at early-stage companies - creating an effective homepage and simple website that converts.

From homepage messaging and must-have page sections to A/B testing and the type of content Emily is currently bullish on, there is plenty of excellent advice for every level of marketer.

Key moments in the conversation:

• 6:50 - Starting with messaging vs. design
• 9:45 - Small iterative changes or big changes all at once
• 17:00 - When to build out your SaaS website
• 20:45 - Biggest mistakes companies make with homepages
• 30:27 - Data reports, why you can and should do them
• 36:20 - Measuring the success of marketing