Going Beyond the Blog in Content Marketing feat. Josh Palmer

Episode 57 February 27, 2024 00:35:15
Going Beyond the Blog in Content Marketing feat. Josh Palmer
Content That Grows
Going Beyond the Blog in Content Marketing feat. Josh Palmer

Feb 27 2024 | 00:35:15

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Show Notes

In this episode, Nate Turner interviews Josh Palmer, the Head of Content for OnBoard, a board governance and collaboration platform. They discuss the growth of OnBoard over the past 12 to 24 months, with a focus on shifting from paid to organic traffic. They also explore the importance of building on an SEO foundation and expanding beyond traditional content marketing. 

Takeaways

 

Chapters

00:36 Overview of OnBoard and Growth

04:11 Benefits of Organic Growth

08:03 Expanding Beyond SEO

10:50 Progression of Content Marketing

13:34 Content as Fuel

15:38 Internal Marketing and Content Promotion

26:12 Adapting Plans and Building Momentum

34:26 Importance of Business Context for Marketers

 

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