Going Beyond the Blog in Content Marketing feat. Josh Palmer

In this episode, Nate Turner interviews Josh Palmer, the Head of Content for OnBoard, a board governance and collaboration platform. They discuss the growth of OnBoard over the past 12 to 24 months, with a focus on shifting from paid to organic traffic. They also explore the importance of building on an SEO foundation and expanding beyond traditional content marketing. 

Takeaways

• Shifting from paid to organic traffic can lead to more sustainable and efficient growth
• Building on an SEO foundation is crucial for content marketing success
• Internal marketing is essential for ensuring that content assets are utilized effectively within the organization
• Understanding the customer and product is key to developing targeted and impactful content
• Marketers should strive to have a business mindset and understand the broader context of their organization.

Chapters

00:36 Overview of OnBoard and Growth

04:11 Benefits of Organic Growth

08:03 Expanding Beyond SEO

10:50 Progression of Content Marketing

13:34 Content as Fuel

15:38 Internal Marketing and Content Promotion

26:12 Adapting Plans and Building Momentum

34:26 Importance of Business Context for Marketers