Key ingredients in a high-impact content brief

In this episode, Nate Turner and Ryan Sargent discuss the importance of content briefs in creating quality content. They explain that content briefs provide guidance and information to writers, ensuring that they understand what is expected from the content.

The conversation highlights the components of a good brief, including the purpose of the content, style guide preferences, and subject matter expertise. They also discuss the pitfalls of relying solely on AI-generated briefs and emphasize the value of detailed briefs for success.

Takeaways:

Content briefs are essential for providing guidance and information to writers, ensuring the creation of quality content.
A good content brief includes the purpose of the content, style guide preferences, and subject matter expertise.
AI-generated briefs may lack originality and fail to differentiate content.
Detailed briefs with specific instructions lead to successful content creation.
Content briefs are valuable for both external contractors and internal writing teams.

Chapters:

00:46 What is a Content Brief?

01:16 Importance of Content Briefs

02:22 Components of a Good Brief

04:21 Style Guide in Briefs

05:22 Subject Matter Expertise in Briefs

08:14 Additional Elements in Briefs

11:26 The Pitfalls of AI-generated Briefs

15:09 Detailed Briefs for Success

16:55 Briefs for Internal Writing Teams

18:17 The Importance of Introductions in Briefs

Show Notes

Other Episodes

Episode 29

Using Templates to Scale Content Production

Episode 23

How to Measure Content Distribution to Prove It’s Working

Episode 25

The AI and Marketing Hype Machine