Key ingredients in a high-impact content brief

Episode 51 February 06, 2024 00:19:17
Key ingredients in a high-impact content brief
Content That Grows
Key ingredients in a high-impact content brief

Feb 06 2024 | 00:19:17

/

Show Notes

In this episode, Nate Turner and Ryan Sargent discuss the importance of content briefs in creating quality content. They explain that content briefs provide guidance and information to writers, ensuring that they understand what is expected from the content.
 
The conversation highlights the components of a good brief, including the purpose of the content, style guide preferences, and subject matter expertise. They also discuss the pitfalls of relying solely on AI-generated briefs and emphasize the value of detailed briefs for success. 
 
Takeaways:
Chapters:

00:46 What is a Content Brief?

01:16 Importance of Content Briefs

02:22 Components of a Good Brief

04:21 Style Guide in Briefs

05:22 Subject Matter Expertise in Briefs

08:14 Additional Elements in Briefs

11:26 The Pitfalls of AI-generated Briefs

15:09 Detailed Briefs for Success

16:55 Briefs for Internal Writing Teams

18:17 The Importance of Introductions in Briefs

Other Episodes

Episode 6

January 04, 2022 00:36:40
Episode Cover

Creating Content You Believe In

Kevin and I sat down to talk about some of the early years of SEO content at Sprout Social. We chat about how some...

Listen

Episode 3

November 16, 2021 00:37:51
Episode Cover

Don't Be Boring w/ Erin Balsa

We sat down with Erin Balsa, Marketing Director for The Predictive Index to talk about building content teams, how to use proprietary data to...

Listen

Episode 62

May 20, 2024 00:31:49
Episode Cover

What Is Authority Content and Why Do You Need It?

In this episode, Nate and Ryan discuss the concept of authority content and its importance in content marketing strategies. They define authority content as...

Listen