Note: Unfortunately, the audio quality of this episode is poor. The discussion and insights from Kevin are valuable and worth a listen, or reading of the transcript, so we hope you can get past the low-quality audio and still take something away from it.
In this episode, Nate Turner and Kevin McLaughlin discuss Kevin's experience creating and distributing data reports for Bluevine. The report, called the Business Owner Success Survey (BOSS), focused on small business success and included insights on market sentiment, spending habits, and decision-making.
The report was distributed through various channels, including email, social media, and a drip marketing campaign. The format of the report was initially interactive, but there are plans to create a static PDF version as well.
In this episode, Nate Turner and Kamil Rextin discuss the differences between demand generation and brand awareness in marketing. They explore the importance of...
Kevin and I sat down to talk about investing in content. We chat about why leadership buy-in is essential, how aggressive goal-setting can trap...
In this episode, Nate Turner and Darren Chait discuss the power of a strong relationship between product and marketing in product-led growth (PLG) companies....