In this episode, Nate Turner and Ryan Sargent discuss how to get the most out of a research report. They define a research report as a long-form written piece of content based on original data, such as first-party data or data collected through surveys. They highlight the benefits of research reports, including the ability to add something unique to the conversation, establish brand authority, and drive backlinks.
01:08 Defining a Research Report
07:36 Planning and Structuring a Research Report
13:32 Distribution Strategies for Research Reports
24:29 Repurposing Research Reports
30:35 Long-Term Impact of Research Reports
We're back for another season with the Content That Grows podcast! Join us as we explore how great SaaS companies leverage content marketing to...
In this episode, Nate Turner interviews Michael Goldberg, Director of Content Strategy at Freshworks, about multimedia storytelling and creating content for specific segments and...
In this conversation, Nate and Ben discuss the differences in content strategy between SMB and mid-market/enterprise companies. Ben shares his experience transitioning from a...