In this episode, Nate Turner and Ryan Sargent discuss how to get the most out of a research report. They define a research report as a long-form written piece of content based on original data, such as first-party data or data collected through surveys. They highlight the benefits of research reports, including the ability to add something unique to the conversation, establish brand authority, and drive backlinks.
01:08 Defining a Research Report
07:36 Planning and Structuring a Research Report
13:32 Distribution Strategies for Research Reports
24:29 Repurposing Research Reports
30:35 Long-Term Impact of Research Reports
We sat down with John Bonini, Director of Marketing at Databox, to talk about prioritization during the early days of your content program, how...
In this episode, Nate Turner interviews Josh Palmer, the Head of Content for OnBoard, a board governance and collaboration platform. They discuss the growth...
We sat down with Chelsea Castle, Director of Content Marketing at Chili Piper, to talk about how the content team works at Chili Piper,...