In this episode, Nate Turner and Kamil Rextin discuss the differences between demand generation and brand awareness in marketing. They explore the importance of aligning on definitions and metrics, as well as the need to focus on both the top and middle of the marketing funnel. They also emphasize the significance of revenue operations (rev ops) in ensuring accurate measurement and performance tracking.
Overall, the conversation highlights the need for marketers to prioritize business outcomes and avoid getting caught up in semantics or overcomplicating marketing strategies.
Nate and Derek are back in the next episode of Ten Speed's Content That Grows podcast to talk about how marketers communicate ROI at...
Nate and Raven Haynes (Content Production Manager at Ten Speed) step into episode 14 of the Content That Grows podcast to discuss the differences...
We sat down with Chelsea Castle, Director of Content Marketing at Chili Piper, to talk about how the content team works at Chili Piper,...