In this episode, Nate Turner and Kamil Rextin discuss the differences between demand generation and brand awareness in marketing. They explore the importance of aligning on definitions and metrics, as well as the need to focus on both the top and middle of the marketing funnel. They also emphasize the significance of revenue operations (rev ops) in ensuring accurate measurement and performance tracking.
Overall, the conversation highlights the need for marketers to prioritize business outcomes and avoid getting caught up in semantics or overcomplicating marketing strategies.
In this conversation, Nate and Ben discuss the differences in content strategy between SMB and mid-market/enterprise companies. Ben shares his experience transitioning from a...
Welcome back to the Content That Grows. This week, Nate Turner is talking with Jess Cook from LASSO about the power of narratives within...
We sat down with Rand Fishkin, CEO of SparkToro, to talk about how the Whiteboard Friday video series was created, how they approached content...