In this episode, Nate Turner and Kamil Rextin discuss the differences between demand generation and brand awareness in marketing. They explore the importance of aligning on definitions and metrics, as well as the need to focus on both the top and middle of the marketing funnel. They also emphasize the significance of revenue operations (rev ops) in ensuring accurate measurement and performance tracking.
Overall, the conversation highlights the need for marketers to prioritize business outcomes and avoid getting caught up in semantics or overcomplicating marketing strategies.
In this episode, Nate and Derek discuss the differences and overlap between what people mean when they talk about driving organic growth and doing...
In this episode, Nate and Derek chat about leveraging your investment in SEO to help promote and drive traffic into your content assets that...
In this week's episode, Nate and Derek approach the many reasons your organic traffic might not deliver results for your SaaS company.From empathy for...