In this episode, Nate Turner and Kamil Rextin discuss the differences between demand generation and brand awareness in marketing. They explore the importance of aligning on definitions and metrics, as well as the need to focus on both the top and middle of the marketing funnel. They also emphasize the significance of revenue operations (rev ops) in ensuring accurate measurement and performance tracking.
Overall, the conversation highlights the need for marketers to prioritize business outcomes and avoid getting caught up in semantics or overcomplicating marketing strategies.
Kevin and I sat down to talk about some of the early years of SEO content at Sprout Social. We chat about how some...
This week marks the 50th episode of the Content That Grows. In it, Kevin and Derek are discussing a topic that's still a moving...
In this episode, Nate Turner and Kevin King discuss the 11 most common site migration issues when moving to a new CMS. They cover...