Demand Generation vs. Brand Awareness w/ Kamil Rextin

Episode 59 April 30, 2024 00:27:39
Demand Generation vs. Brand Awareness w/ Kamil Rextin
Content That Grows
Demand Generation vs. Brand Awareness w/ Kamil Rextin

Apr 30 2024 | 00:27:39

/

Show Notes

In this episode, Nate Turner and Kamil Rextin discuss the differences between demand generation and brand awareness in marketing. They explore the importance of aligning on definitions and metrics, as well as the need to focus on both the top and middle of the marketing funnel. They also emphasize the significance of revenue operations (rev ops) in ensuring accurate measurement and performance tracking.

Overall, the conversation highlights the need for marketers to prioritize business outcomes and avoid getting caught up in semantics or overcomplicating marketing strategies.

Other Episodes

Episode 4

November 30, 2021 00:50:26
Episode Cover

Scaling Content Operations w/ John Bonini

We sat down with John Bonini, Director of Marketing at Databox, to talk about prioritization during the early days of your content program, how...

Listen

Episode 40

June 13, 2023 00:40:10
Episode Cover

Inside a New CMO’s Team-Building and Strategy Playbook Feat. Tara Robertson of Bitly

In this episode of the Content That Grows podcast, Tara Robertson, CMO of Bitly, generously shared how she approaches the team-building process as a...

Listen

Episode 54

December 12, 2023 00:28:52
Episode Cover

Bringing podcasts into 2024's content playbook feat. Alli Tunell

On this week's episode of Content That Grows, Nate is joined by Alli Tunell, Director of Strategy at Sweet Fish, who talked about her...

Listen