Demand Generation vs. Brand Awareness w/ Kamil Rextin

Episode 59 April 30, 2024 00:27:39
Demand Generation vs. Brand Awareness w/ Kamil Rextin
Content That Grows
Demand Generation vs. Brand Awareness w/ Kamil Rextin

Apr 30 2024 | 00:27:39

/

Show Notes

In this episode, Nate Turner and Kamil Rextin discuss the differences between demand generation and brand awareness in marketing. They explore the importance of aligning on definitions and metrics, as well as the need to focus on both the top and middle of the marketing funnel. They also emphasize the significance of revenue operations (rev ops) in ensuring accurate measurement and performance tracking.

Overall, the conversation highlights the need for marketers to prioritize business outcomes and avoid getting caught up in semantics or overcomplicating marketing strategies.

Other Episodes

Episode 8

February 01, 2022 00:31:18
Episode Cover

The Power of Storytelling w/ Melanie Deziel

We sat down with Melanie Deziel, Author, Speaker & Chief Content Officer at Storyfuel, to talk about how storytelling makes content marketing better, native...

Listen

Episode 7

January 18, 2022 00:38:33
Episode Cover

Journalism & Content Marketing w/ Chelsea Castle

We sat down with Chelsea Castle, Director of Content Marketing at Chili Piper, to talk about how the content team works at Chili Piper,...

Listen

Episode 65

June 18, 2024 00:31:23
Episode Cover

How to Establish an Editorial Process That Gets Consistent Results

In this episode, Nate and Ryan discuss how to establish an editorial process that gets consistent results. They emphasize the importance of focusing on...

Listen