Demand Generation vs. Brand Awareness w/ Kamil Rextin

Episode 59 April 30, 2024 00:27:39
Demand Generation vs. Brand Awareness w/ Kamil Rextin
Content That Grows
Demand Generation vs. Brand Awareness w/ Kamil Rextin

Apr 30 2024 | 00:27:39

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Show Notes

In this episode, Nate Turner and Kamil Rextin discuss the differences between demand generation and brand awareness in marketing. They explore the importance of aligning on definitions and metrics, as well as the need to focus on both the top and middle of the marketing funnel. They also emphasize the significance of revenue operations (rev ops) in ensuring accurate measurement and performance tracking.

Overall, the conversation highlights the need for marketers to prioritize business outcomes and avoid getting caught up in semantics or overcomplicating marketing strategies.

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