In this episode, Nate Turner and Kamil Rextin discuss the differences between demand generation and brand awareness in marketing. They explore the importance of aligning on definitions and metrics, as well as the need to focus on both the top and middle of the marketing funnel. They also emphasize the significance of revenue operations (rev ops) in ensuring accurate measurement and performance tracking.
Overall, the conversation highlights the need for marketers to prioritize business outcomes and avoid getting caught up in semantics or overcomplicating marketing strategies.
In episode 38, we chatted with Jonathan Bland of Omni Lab for his expertise within the paid marketing space - particularly its place as...
Nate and Kevin are back for episode 18 of the Content That Grows podcast. This episode covers various topics about using multiple media types...
This week, Nate and Lauren Funaro from Scribe sat down to discuss the why and the how behind their investment in SEO and Content...