In this episode, Nate Turner and Kamil Rextin discuss the differences between demand generation and brand awareness in marketing. They explore the importance of aligning on definitions and metrics, as well as the need to focus on both the top and middle of the marketing funnel. They also emphasize the significance of revenue operations (rev ops) in ensuring accurate measurement and performance tracking.
Overall, the conversation highlights the need for marketers to prioritize business outcomes and avoid getting caught up in semantics or overcomplicating marketing strategies.
Nate and Derek return to the Content That Grows podcast with an episode all about the art of repurposing and distributing content.In this episode,...
In this week's episode, we're back and talking about the mistakes that most often plague SaaS content teams in their mission to scale a...
In this week's episode, we welcome Eric Doty of Dock onto the show to talk about his experience being the solo content marketer at...