In this episode, Nate Turner and Kamil Rextin discuss the differences between demand generation and brand awareness in marketing. They explore the importance of aligning on definitions and metrics, as well as the need to focus on both the top and middle of the marketing funnel. They also emphasize the significance of revenue operations (rev ops) in ensuring accurate measurement and performance tracking.
Overall, the conversation highlights the need for marketers to prioritize business outcomes and avoid getting caught up in semantics or overcomplicating marketing strategies.
Nate and Kevin are back on the Content That Grows podcast with a discussion about the future of content distribution. In this episode, they...
We're back for the third season of the Content That Grows Podcast!This season will be packed with topics centered around "distribution & repurposing."A few...
In this week's episode, Alina Benny talks about the rapid organic growth at Aura using a lean content team and a focus on the...