Nate and Kevin are back for episode 23 of the Content that Grows to talk about how teams can measure the effectiveness of their distribution efforts.
In this episode, they cover tools, forecasting distribution results, vanity metrics, and what measurements teams can use to validate their strategy is working.
Key moments in the conversation:
 
                        
                    In this episode, Nate and Ryan discuss simplifying content distribution. They highlight the common reasons why companies struggle with distribution, such as lack of...
 
                        
                    Kevin and Nate sat down to talk about Ideal Customer Profiles (ICPs) as they relate to their significance in content marketing. This episode is...
 
                        
                    Welcome back to the Content That Grows. This week, Nate spoke with Ryan Baum about his approach to creating content that uses authority to...