In this episode of the Content That Grows, Nate is joined by Adam Goyette of Curdis.co to discuss ways he helps SaaS companies find the right recipe for growth.
They discuss everything from the ways most SaaS startups initially grow to how to expand teams to hit the next phase of growth.
Key moments in the conversation:
1:11 - Walking through the common stages of growth
7:45 - Finding immediate opportunities for marketing
13:00 - Hiring generalists vs. specialists vs. agencies
19:30 - Setting up your team and company for the next growth stage
23:40 - Hiring in-house vs outsourcing to agencies
Kevin, Nate, and Derek discuss the popular topic of blog posts and conversions. They cover everything from successful conversion types and setting up an...
Nate, Kevin, and Derek are transitioning the conversation from the last episode (selecting content topics) to clustering your topics in a way that best...
In this week's episode, Pius Chan of Lumen5 joins Nate to discuss the evolving buyer's journey from sales-led to marketing-led and the role of...