In this episode of the Content That Grows, Nate is joined by Adam Goyette of Curdis.co to discuss ways he helps SaaS companies find the right recipe for growth.
They discuss everything from the ways most SaaS startups initially grow to how to expand teams to hit the next phase of growth.
Key moments in the conversation:
1:11 - Walking through the common stages of growth
7:45 - Finding immediate opportunities for marketing
13:00 - Hiring generalists vs. specialists vs. agencies
19:30 - Setting up your team and company for the next growth stage
23:40 - Hiring in-house vs outsourcing to agencies
In this episode, Nate Turner interviews Michael Goldberg, Director of Content Strategy at Freshworks, about multimedia storytelling and creating content for specific segments and...
We sat down with Chelsea Castle, Director of Content Marketing at Chili Piper, to talk about how the content team works at Chili Piper,...
In this conversation, Nate and Ben discuss the differences in content strategy between SMB and mid-market/enterprise companies. Ben shares his experience transitioning from a...