In this episode of the Content That Grows, Nate is joined by Adam Goyette of Curdis.co to discuss ways he helps SaaS companies find the right recipe for growth.
They discuss everything from the ways most SaaS startups initially grow to how to expand teams to hit the next phase of growth.
Key moments in the conversation:
1:11 - Walking through the common stages of growth
7:45 - Finding immediate opportunities for marketing
13:00 - Hiring generalists vs. specialists vs. agencies
19:30 - Setting up your team and company for the next growth stage
23:40 - Hiring in-house vs outsourcing to agencies
In this episode, Nate and Derek discuss how in-house teams can approach content outsourcing to ensure a positive, successful experience for their team. From...
In this week's episode, we're back and talking about the mistakes that most often plague SaaS content teams in their mission to scale a...
Kevin and Nate sat down to talk about Ideal Customer Profiles (ICPs) as they relate to their significance in content marketing. This episode is...