Making & Measuring Quality SaaS Content Feat. Amanda Natividad

Nate and Amanda Natividad (Sparktoro) jumped into a conversation about the ever-popular topic of "high-quality content."

From deciding what content marketing opportunities to pursue as a team of 3 to the metrics Sparktoro uses to measure success, Amanda shared plenty of insights that'll help you think about your own efforts.

Key moments in the conversation:

• 2:00 - The inherent challenge of defining high-quality content
• 7:00 - Deciding to pursue or NOT pursue marketing opportunities
• 11:45 - Maintaining content quality and volume with a small team
• 14:30 - Events and webinars within a content strategy
• 23:05 - Quality KPIs are illuminated after continued engagement
• 31:14 - How Sparktoro views marketing success