Making & Measuring Quality SaaS Content Feat. Amanda Natividad

Episode 30 March 21, 2023 00:37:41
Making & Measuring Quality SaaS Content Feat. Amanda Natividad
Content That Grows
Making & Measuring Quality SaaS Content Feat. Amanda Natividad

Mar 21 2023 | 00:37:41

/

Show Notes

Nate and Amanda Natividad (Sparktoro) jumped into a conversation about the ever-popular topic of "high-quality content."

From deciding what content marketing opportunities to pursue as a team of 3 to the metrics Sparktoro uses to measure success, Amanda shared plenty of insights that'll help you think about your own efforts.

Key moments in the conversation:

Other Episodes

Episode 28

March 07, 2023 00:29:48
Episode Cover

Content & the Marketing-Led Buyer’s Journey Feat. Pius Chan

In this week's episode, Pius Chan of Lumen5 joins Nate to discuss the evolving buyer's journey from sales-led to marketing-led and the role of...

Listen

Episode 51

November 21, 2023 00:35:40
Episode Cover

Finding marketing wins without competing Feat. Stuart Balcombe

Welcome back to another episode of the Content that Grows. This week, Nate sat down with Stuart Balcombe, Head of Growth at Arrows, to...

Listen

Episode 4

November 30, 2021 00:50:26
Episode Cover

Scaling Content Operations w/ John Bonini

We sat down with John Bonini, Director of Marketing at Databox, to talk about prioritization during the early days of your content program, how...

Listen