In this episode, Nate Turner interviews Michael Goldberg, Director of Content Strategy at Freshworks, about multimedia storytelling and creating content for specific segments and personas.
Michael emphasizes the importance of understanding the audience and their needs when creating content. He shares his experience in tailoring content for different audiences, such as marketers, data scientists, and engineers.
Michael advises building strong relationships with product and sales teams to gain insights and create targeted content.
Nate is joined by Natalie Marcotullio, Head of Growth and Operations at Navattic, this week to continue a conversation that more and more PLG...
In this week's episode, Nate Turner is joined by Justin Simon of JustinSimon.co to discuss content repurposing and distribution at SaaS companies.From the first...
Nate and Amanda Natividad (Sparktoro) jumped into a conversation about the ever-popular topic of "high-quality content."From deciding what content marketing opportunities to pursue as...