In this episode, Nate Turner interviews Michael Goldberg, Director of Content Strategy at Freshworks, about multimedia storytelling and creating content for specific segments and personas.
Michael emphasizes the importance of understanding the audience and their needs when creating content. He shares his experience in tailoring content for different audiences, such as marketers, data scientists, and engineers.
Michael advises building strong relationships with product and sales teams to gain insights and create targeted content.
In this episode, Nate and Ryan discuss the challenges of navigating between the advice given by influencers and the reality of working in-house. They...
In this week's episode, Nate sits down with Ronnie Higgins of OpenPhone for an in-depth conversation about the current state of content marketing. They...
Kevin and Nate sat down to talk about Ideal Customer Profiles (ICPs) as they relate to their significance in content marketing. This episode is...