Multi-Media Storytelling and Persona-Based Content Creation

Episode 68 July 23, 2024 00:27:14
Multi-Media Storytelling and Persona-Based Content Creation
Content That Grows
Multi-Media Storytelling and Persona-Based Content Creation

Jul 23 2024 | 00:27:14

/

Show Notes

In this episode, Nate Turner interviews Michael Goldberg, Director of Content Strategy at Freshworks, about multimedia storytelling and creating content for specific segments and personas.

Michael emphasizes the importance of understanding the audience and their needs when creating content. He shares his experience in tailoring content for different audiences, such as marketers, data scientists, and engineers.

Michael advises building strong relationships with product and sales teams to gain insights and create targeted content.

Other Episodes

Episode 5

December 14, 2021 00:37:15
Episode Cover

Prioritizing Quality Content w/ Amy Lecza

We sat down with Amy Lecza, Director of Content Marketing at G2, to talk about how G2 runs its content operation, shifting from high-quantity...

Listen

Episode 29

March 14, 2023 00:28:29
Episode Cover

Using Templates to Scale Content Production

In episode 29, Nate and Derek discuss the role templates can play in helping scale content production for SaaS companies.They talk about everything from...

Listen

Episode 39

May 31, 2023 00:43:54
Episode Cover

Avoid These 10 Mistakes In-House Content Teams Make

In this week's episode, we're back and talking about the mistakes that most often plague SaaS content teams in their mission to scale a...

Listen