Multi-Media Storytelling and Persona-Based Content Creation

In this episode, Nate Turner interviews Michael Goldberg, Director of Content Strategy at Freshworks, about multimedia storytelling and creating content for specific segments and personas.

Michael emphasizes the importance of understanding the audience and their needs when creating content. He shares his experience in tailoring content for different audiences, such as marketers, data scientists, and engineers.

Michael advises building strong relationships with product and sales teams to gain insights and create targeted content.

• 09:14 Focusing on the Outcome, Not the Features
• 13:59 Practical Tips for Getting Started with Multimedia Storytelling
• 26:32 The Shift to Being a Content Producer