In this episode, Nate Turner interviews Michael Goldberg, Director of Content Strategy at Freshworks, about multimedia storytelling and creating content for specific segments and personas.
Michael emphasizes the importance of understanding the audience and their needs when creating content. He shares his experience in tailoring content for different audiences, such as marketers, data scientists, and engineers.
Michael advises building strong relationships with product and sales teams to gain insights and create targeted content.
Thanks for checking out the Content That Grows podcast! Our guests are experienced marketers sharing the thought process behind where they invested, how they...
In this episode, Nate and Kevin discuss the concept of content decay and how it has evolved in 2024. They highlight the factors that...
In this week's episode, we're back and talking about the mistakes that most often plague SaaS content teams in their mission to scale a...