In this episode, Nate Turner interviews Michael Goldberg, Director of Content Strategy at Freshworks, about multimedia storytelling and creating content for specific segments and personas.
Michael emphasizes the importance of understanding the audience and their needs when creating content. He shares his experience in tailoring content for different audiences, such as marketers, data scientists, and engineers.
Michael advises building strong relationships with product and sales teams to gain insights and create targeted content.
In this week's episode, Nate sits down with Ronnie Higgins of OpenPhone for an in-depth conversation about the current state of content marketing. They...
We sat down with Melanie Deziel, Author, Speaker & Chief Content Officer at Storyfuel, to talk about how storytelling makes content marketing better, native...
In this episode, Nate & Kevin talk about several ways that B2B content teams drift from being aligned with business impact, why it matters,...