In this episode, Nate Turner interviews Michael Goldberg, Director of Content Strategy at Freshworks, about multimedia storytelling and creating content for specific segments and personas.
Michael emphasizes the importance of understanding the audience and their needs when creating content. He shares his experience in tailoring content for different audiences, such as marketers, data scientists, and engineers.
Michael advises building strong relationships with product and sales teams to gain insights and create targeted content.
This week, Nate and Derek discuss SEO and SaaS marketing - specifically, how SEO can support company growth and why a "pure" SEO strategy...
Kevin and I sat down to talk about investing in content. We chat about why leadership buy-in is essential, how aggressive goal-setting can trap...
In this episode, Nate and Ryan discuss how to establish an editorial process that gets consistent results. They emphasize the importance of focusing on...