Kevin and I sat down to talk about investing in content.
We chat about why leadership buy-in is essential, how aggressive goal-setting can trap teams in 'short-term mode' that limits long-term growth, why it is crucial to understand your competition's efforts when setting expectations, and more.
In this week's episode, Nate Turner is joined by Justin Simon of JustinSimon.co to discuss content repurposing and distribution at SaaS companies.From the first...
In this week's episode, Pius Chan of Lumen5 joins Nate to discuss the evolving buyer's journey from sales-led to marketing-led and the role of...
In this episode, Nate & Kevin talk about several ways that B2B content teams drift from being aligned with business impact, why it matters,...