Kevin and I sat down to talk about investing in content.
We chat about why leadership buy-in is essential, how aggressive goal-setting can trap teams in 'short-term mode' that limits long-term growth, why it is crucial to understand your competition's efforts when setting expectations, and more.
Note: Unfortunately, the audio quality of this episode is poor. The discussion and insights from Kevin are valuable and worth a listen, or reading...
In this episode, Nate Turner and Darren Chait discuss the power of a strong relationship between product and marketing in product-led growth (PLG) companies....
Nate and Derek are back in the next episode of Ten Speed's Content That Grows podcast to talk about how marketers communicate ROI at...