Investing in Content

Episode 10 March 08, 2022 00:46:42
Investing in Content
Content That Grows
Investing in Content

Mar 08 2022 | 00:46:42

/

Show Notes

Kevin and I sat down to talk about investing in content.

We chat about why leadership buy-in is essential, how aggressive goal-setting can trap teams in 'short-term mode' that limits long-term growth, why it is crucial to understand your competition's efforts when setting expectations, and more.

Other Episodes

Episode 18

August 02, 2022 00:30:49
Episode Cover

Multiple Media Types: Giving Your Audience What They Want

Nate and Kevin are back for episode 18 of the Content That Grows podcast. This episode covers various topics about using multiple media types...

Listen

Episode 48

October 31, 2023 00:59:06
Episode Cover

Are we at the end of content as we know it? Feat. Ronnie Higgins

In this week's episode, Nate sits down with Ronnie Higgins of OpenPhone for an in-depth conversation about the current state of content marketing. They...

Listen

Episode 28

March 07, 2023 00:29:48
Episode Cover

Content & the Marketing-Led Buyer’s Journey Feat. Pius Chan

In this week's episode, Pius Chan of Lumen5 joins Nate to discuss the evolving buyer's journey from sales-led to marketing-led and the role of...

Listen