Investing in Content

Episode 10 March 08, 2022 00:46:42
Investing in Content
Content That Grows
Investing in Content

Mar 08 2022 | 00:46:42

/

Show Notes

Kevin and I sat down to talk about investing in content.

We chat about why leadership buy-in is essential, how aggressive goal-setting can trap teams in 'short-term mode' that limits long-term growth, why it is crucial to understand your competition's efforts when setting expectations, and more.

Other Episodes

Episode 21

October 18, 2022 00:31:24
Episode Cover

How to Use Twitter as a Content Distribution Channel

In episode 21, Nate and Derek focus on Twitter as a content distribution channel.In this episode, they explore the quirks worth noting before you...

Listen

Episode 8

February 01, 2022 00:31:18
Episode Cover

The Power of Storytelling w/ Melanie Deziel

We sat down with Melanie Deziel, Author, Speaker & Chief Content Officer at Storyfuel, to talk about how storytelling makes content marketing better, native...

Listen

Episode 32

April 04, 2023 00:36:48
Episode Cover

Bringing Narratives into SaaS Marketing Strategies Feat. Jess Cook

Welcome back to the Content That Grows. This week, Nate Turner is talking with Jess Cook from LASSO about the power of narratives within...

Listen