Investing in Content

Episode 10 March 08, 2022 00:46:42
Investing in Content
Content That Grows
Investing in Content

Mar 08 2022 | 00:46:42

/

Show Notes

Kevin and I sat down to talk about investing in content.

We chat about why leadership buy-in is essential, how aggressive goal-setting can trap teams in 'short-term mode' that limits long-term growth, why it is crucial to understand your competition's efforts when setting expectations, and more.

Other Episodes

Episode 41

October 17, 2023 00:49:54
Episode Cover

Dialing in Product-Led Growth at SaaS Companies Feat. Andrew Capland

This week we're joined by Andrew Capland, founder of Delivering Value, where he provides 1:1 career coaching to Heads of Growth and advises B2B...

Listen

Episode 40

June 13, 2023 00:40:10
Episode Cover

Inside a New CMO’s Team-Building and Strategy Playbook Feat. Tara Robertson of Bitly

In this episode of the Content That Grows podcast, Tara Robertson, CMO of Bitly, generously shared how she approaches the team-building process as a...

Listen

Episode 67

July 09, 2024 00:21:16
Episode Cover

What Content Decay Looks Like in 2024

In this episode, Nate and Kevin discuss the concept of content decay and how it has evolved in 2024. They highlight the factors that...

Listen