Scaling Multiple Content Programs for PLG SaaS Companies Feat. Jakub Rudnik

Episode 45 • August 22, 2023 • 00:40:22
Scaling Multiple Content Programs for PLG SaaS Companies Feat. Jakub Rudnik
Content That Grows
Scaling Multiple Content Programs for PLG SaaS Companies Feat. Jakub Rudnik

Aug 22 2023 | 00:40:22

/

Show Notes

We're joined this week by Jakub Rudnik, Director of Content Marketing at ActiveCampaign, to talk about his experiences scaling multiple content programs for startups (Scribe, G2, and now ActiveCampaign).

This episode is packed with substance and candid, honest responses ranging from what it takes to scale, hurdles you'll face, and how different startups have measured success for Jakub's teams over the years.

Key moments in the conversation:

 

Other Episodes

Episode 2

November 02, 2021 • 00:41:36
Episode Cover

Be Intentional w/ Sangram Vajre

We sat down with Sangram Vajre, Co-Founder of Terminus, to talk about how they generated leads from content when he was leading marketing at...

Listen

Episode 63

May 28, 2024 • 00:33:13
Episode Cover

Content Strategy for SMB vs Mid-Market and Enterprise

In this conversation, Nate and Ben discuss the differences in content strategy between SMB and mid-market/enterprise companies. Ben shares his experience transitioning from a...

Listen

Episode 36

May 02, 2023 • 00:33:16
Episode Cover

11K to 1M Visitors With a Lean D2C Content & SEO Team Feat. Alina Benny

In this week's episode, Alina Benny talks about the rapid organic growth at Aura using a lean content team and a focus on the...

Listen