We're joined this week by Jakub Rudnik, Director of Content Marketing at ActiveCampaign, to talk about his experiences scaling multiple content programs for startups (Scribe, G2, and now ActiveCampaign).
This episode is packed with substance and candid, honest responses ranging from what it takes to scale, hurdles you'll face, and how different startups have measured success for Jakub's teams over the years.
Key moments in the conversation:
In episode 38, we chatted with Jonathan Bland of Omni Lab for his expertise within the paid marketing space - particularly its place as...
We sat down with John Bonini, Director of Marketing at Databox, to talk about prioritization during the early days of your content program, how...
We sat down with Erin Balsa, Marketing Director for The Predictive Index to talk about building content teams, how to use proprietary data to...