Dialing in Product-Led Growth at SaaS Companies Feat. Andrew Capland

This week we're joined by Andrew Capland, founder of Delivering Value, where he provides 1:1 career coaching to Heads of Growth and advises B2B SaaS teams on product-led growth.

In this episode, Nate and Andrew cover everything from interactive product demos to effective content types they've experienced working with PLG SaaS companies.

 Key moments in the conversation:

• 1:20 - Why Andrew's bullish on interactive product demos
• 10:20 - Different demo experiences for different companies
• 19:53 - Segmenting prospects by their experience level
• 21:55 - Content that feeds people into the product
• 32:24 - Mistakes companies make when implementing a PLG go-to-market motion