Dialing in Product-Led Growth at SaaS Companies Feat. Andrew Capland

Content That Grows

Oct 17 2023 | 00:49:54

00:00 / 00:49:54

Show Notes

This week we're joined by Andrew Capland, founder of Delivering Value, where he provides 1:1 career coaching to Heads of Growth and advises B2B SaaS teams on product-led growth.

In this episode, Nate and Andrew cover everything from interactive product demos to effective content types they've experienced working with PLG SaaS companies.

Key moments in the conversation:

1:20 - Why Andrew's bullish on interactive product demos
10:20 - Different demo experiences for different companies
19:53 - Segmenting prospects by their experience level
21:55 - Content that feeds people into the product
32:24 - Mistakes companies make when implementing a PLG go-to-market motion

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