In this week's episode, Alina Benny talks about the rapid organic growth at Aura using a lean content team and a focus on the growing list of cybersecurity and online theft concerns that searchers have.
From what their content team looks like to aligning content with the rest of the marketing efforts at Aura, you'll want to check this out.
Key moments in the conversation:
1:00 - What the content team looks like at Aura
5:50 - Observed differences between B2B and D2C content efforts
15:59 - How content fits in the marketing strategy at different companies
19:24 - How to keep SEO and content aligned with all the marketing initiatives
25:00 - How Aura defines success for SEO and Content efforts
Kevin and I sat down to talk about investing in content. We chat about why leadership buy-in is essential, how aggressive goal-setting can trap...
Nate and Derek team up in episode 12 to talk about choosing content topics that will resonate with your target audience and ultimately grow...
In this episode, Nate Turner and Darren Chait discuss the power of a strong relationship between product and marketing in product-led growth (PLG) companies....