In this week's episode, Alina Benny talks about the rapid organic growth at Aura using a lean content team and a focus on the growing list of cybersecurity and online theft concerns that searchers have.
From what their content team looks like to aligning content with the rest of the marketing efforts at Aura, you'll want to check this out.
Key moments in the conversation:
1:00 - What the content team looks like at Aura
5:50 - Observed differences between B2B and D2C content efforts
15:59 - How content fits in the marketing strategy at different companies
19:24 - How to keep SEO and content aligned with all the marketing initiatives
25:00 - How Aura defines success for SEO and Content efforts
This week, Nate and Lauren Funaro from Scribe sat down to discuss the why and the how behind their investment in SEO and Content...
In this episode, Nate and Ryan discuss the challenges of navigating between the advice given by influencers and the reality of working in-house. They...
In this week's episode, we welcome Eric Doty of Dock onto the show to talk about his experience being the solo content marketer at...