7 Reasons Organic Traffic Isn’t Driving Conversions

Content That Grows

May 16 2023 | 00:36:26

00:00 / 00:36:26

Show Notes

In this week's episode, Nate and Derek approach the many reasons your organic traffic might not deliver results for your SaaS company.

From empathy for the buyer's journey to incorrect CTAs, tune in to diagnose why your SEO and content might need some tweaking to produce the results you were hoping for.

Key moments in the conversation:

1:00 - TLDR What the 7 topics are
2:00 - Having a weak brand and an unknown product
6:15 - Siloed SEO efforts or SEO as your only channel
10:00 - Focusing ONLY on short-term results
17:48 - Wrong mix of topics across the funnel
20:30 - Not covering enough topics
24:00 - Not having enough meaningful touchpoints with prospects
28:30 - Having the wrong CTAs

Other Episodes

Episode 67

July 09, 2024 • 00:21:16

What Content Decay Looks Like in 2024

In this episode, Nate and Kevin discuss the concept of content decay and how it has evolved in 2024. They highlight the factors that...

Episode 55

January 23, 2024 • 00:31:10

Keeping B2B content teams focused on business impact

In this episode, Nate & Kevin talk about several ways that B2B content teams drift from being aligned with business impact, why it matters,...

Episode 13

May 24, 2022 • 00:49:20

Topic Clustering for Better UX and Improved Rankings

Nate, Kevin, and Derek are transitioning the conversation from the last episode (selecting content topics) to clustering your topics in a way that best...