7 Reasons Organic Traffic Isn’t Driving Conversions

Content That Grows

May 16 2023 | 00:36:26

00:00 / 00:36:26

Show Notes

In this week's episode, Nate and Derek approach the many reasons your organic traffic might not deliver results for your SaaS company.

From empathy for the buyer's journey to incorrect CTAs, tune in to diagnose why your SEO and content might need some tweaking to produce the results you were hoping for.

Key moments in the conversation:

1:00 - TLDR What the 7 topics are
2:00 - Having a weak brand and an unknown product
6:15 - Siloed SEO efforts or SEO as your only channel
10:00 - Focusing ONLY on short-term results
17:48 - Wrong mix of topics across the funnel
20:30 - Not covering enough topics
24:00 - Not having enough meaningful touchpoints with prospects
28:30 - Having the wrong CTAs

Other Episodes

Episode 29

March 14, 2023 • 00:28:29

Using Templates to Scale Content Production

In episode 29, Nate and Derek discuss the role templates can play in helping scale content production for SaaS companies.They talk about everything from...

Episode 20

October 04, 2022 • 00:31:52

Who Is Responsible for Content Distribution?

In episode 20, Nate and Kevin explore who owns the actual responsibility for ensuring that created content is distributed. They cover a range of...

Episode 32

April 04, 2023 • 00:36:48

Bringing Narratives into SaaS Marketing Strategies Feat. Jess Cook

Welcome back to the Content That Grows. This week, Nate Turner is talking with Jess Cook from LASSO about the power of narratives within...