7 Reasons Organic Traffic Isn’t Driving Conversions

Content That Grows

May 16 2023 | 00:36:26

00:00 / 00:36:26

Show Notes

In this week's episode, Nate and Derek approach the many reasons your organic traffic might not deliver results for your SaaS company.

From empathy for the buyer's journey to incorrect CTAs, tune in to diagnose why your SEO and content might need some tweaking to produce the results you were hoping for.

Key moments in the conversation:

1:00 - TLDR What the 7 topics are
2:00 - Having a weak brand and an unknown product
6:15 - Siloed SEO efforts or SEO as your only channel
10:00 - Focusing ONLY on short-term results
17:48 - Wrong mix of topics across the funnel
20:30 - Not covering enough topics
24:00 - Not having enough meaningful touchpoints with prospects
28:30 - Having the wrong CTAs

Other Episodes

Episode 31

March 28, 2023 • 00:30:13

Why Webflow Is a Great Platform for SEO

In this episode, Nate and Derek discuss Webflow, the popular website-building platform/CMS with which more and more SaaS companies build their marketing sites.In this...

Episode 41

June 27, 2023 • 00:37:51

6 Essential Tips to Seamlessly Outsource Your SaaS Content

In this episode, Nate and Derek discuss how in-house teams can approach content outsourcing to ensure a positive, successful experience for their team. From...

Episode 4

November 30, 2021 • 00:50:26

Scaling Content Operations w/ John Bonini

We sat down with John Bonini, Director of Marketing at Databox, to talk about prioritization during the early days of your content program, how...