Nate and Derek return to the Content That Grows podcast with an episode all about the art of repurposing and distributing content.
In this episode, they explore the myriad of ways content repurposing benefits a team's marketing efforts, ways to think about breaking down blogs & videos, and metrics to evaluate/shape your distribution campaigns.
Key moments in the conversation:
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We sat down with Amy Lecza, Director of Content Marketing at G2, to talk about how G2 runs its content operation, shifting from high-quantity...