We sat down with Sangram Vajre, Co-Founder of Terminus, to talk about how they generated leads from content when he was leading marketing at Pardot, and how that experience led to the co-founding of Terminus. Plus, 1-to-1 content, the power of community, and what he learned when writing his new book, MOVE.
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We sat down with Amy Lecza, Director of Content Marketing at G2, to talk about how G2 runs its content operation, shifting from high-quantity...
Nate and Derek team up in episode 12 to talk about choosing content topics that will resonate with your target audience and ultimately grow...
In this episode, Nate Turner and Kamil Rextin discuss the differences between demand generation and brand awareness in marketing. They explore the importance of...