Communicating the ROI of Content

Nate and Derek are back in the next episode of Ten Speed's Content That Grows podcast to talk about how marketers communicate ROI at their respective SaaS companies.

From progressing your understanding of ROI and monitoring leading indicators, to discussing specific metrics, they cover a wide array of helpful advice for any content marketer to use.

Key moments in the conversation:

• 1:20 - What ROI often means at SaaS companies
• 8:30 - Discussing ROI in an economic downturn
• 12:15 - Evaluating if content marketing is delivering an acceptable ROI
• 18:15 - What to understand if there isn't a direct tie to revenue
• 29:00 - What to come prepared with when pitching a content initiative