Nate and Derek are back in the next episode of Ten Speed's Content That Grows podcast to talk about how marketers communicate ROI at their respective SaaS companies.
From progressing your understanding of ROI and monitoring leading indicators, to discussing specific metrics, they cover a wide array of helpful advice for any content marketer to use.
Key moments in the conversation:
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We sat down with Amy Lecza, Director of Content Marketing at G2, to talk about how G2 runs its content operation, shifting from high-quantity...