Finding Your ICP to Build Better Content

Episode 11 April 26, 2022 00:35:07
Finding Your ICP to Build Better Content
Content That Grows
Finding Your ICP to Build Better Content

Apr 26 2022 | 00:35:07

/

Show Notes

Kevin and Nate sat down to talk about Ideal Customer Profiles (ICPs) as they relate to their significance in content marketing.

This episode is packed full of advice from which internal teams/departments likely have the most information to help your marketing department understand customers to using the Jobs To Be Done framework to understand their "pain points."

Key moments in the discussion:

Other Episodes

Episode 70

August 27, 2024 00:31:11
Episode Cover

The Importance of the Relationship Between Product and Marketing Teams at a PLG Company

In this episode, Nate Turner and Darren Chait discuss the power of a strong relationship between product and marketing in product-led growth (PLG) companies....

Listen

Episode 18

August 02, 2022 00:30:49
Episode Cover

Multiple Media Types: Giving Your Audience What They Want

Nate and Kevin are back for episode 18 of the Content That Grows podcast. This episode covers various topics about using multiple media types...

Listen

Episode 28

March 07, 2023 00:29:48
Episode Cover

Content & the Marketing-Led Buyer’s Journey Feat. Pius Chan

In this week's episode, Pius Chan of Lumen5 joins Nate to discuss the evolving buyer's journey from sales-led to marketing-led and the role of...

Listen