Finding Your ICP to Build Better Content

Episode 11 April 26, 2022 00:35:07
Finding Your ICP to Build Better Content
Content That Grows
Finding Your ICP to Build Better Content

Apr 26 2022 | 00:35:07

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Show Notes

Kevin and Nate sat down to talk about Ideal Customer Profiles (ICPs) as they relate to their significance in content marketing.

This episode is packed full of advice from which internal teams/departments likely have the most information to help your marketing department understand customers to using the Jobs To Be Done framework to understand their "pain points."

Key moments in the discussion:

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