Kevin and Nate sat down to talk about Ideal Customer Profiles (ICPs) as they relate to their significance in content marketing.
This episode is packed full of advice from which internal teams/departments likely have the most information to help your marketing department understand customers to using the Jobs To Be Done framework to understand their "pain points."
Key moments in the discussion:
In this episode, Nate Turner and Darren Chait discuss the power of a strong relationship between product and marketing in product-led growth (PLG) companies....
Nate and Kevin are back for episode 18 of the Content That Grows podcast. This episode covers various topics about using multiple media types...
In this week's episode, Pius Chan of Lumen5 joins Nate to discuss the evolving buyer's journey from sales-led to marketing-led and the role of...