Kevin and Nate sat down to talk about Ideal Customer Profiles (ICPs) as they relate to their significance in content marketing.
This episode is packed full of advice from which internal teams/departments likely have the most information to help your marketing department understand customers to using the Jobs To Be Done framework to understand their "pain points."
Key moments in the discussion:
 
                        
                    We're joined this week by Jakub Rudnik, Director of Content Marketing at ActiveCampaign, to talk about his experiences scaling multiple content programs for startups...
 
                        
                    In this conversation, Nate and Ben discuss the differences in content strategy between SMB and mid-market/enterprise companies. Ben shares his experience transitioning from a...
 
                        
                    In this week's episode, we welcome Eric Doty of Dock onto the show to talk about his experience being the solo content marketer at...