Kevin and Nate sat down to talk about Ideal Customer Profiles (ICPs) as they relate to their significance in content marketing.
This episode is packed full of advice from which internal teams/departments likely have the most information to help your marketing department understand customers to using the Jobs To Be Done framework to understand their "pain points."
Key moments in the discussion:
In this episode, Nate and Derek discuss Webflow, the popular website-building platform/CMS with which more and more SaaS companies build their marketing sites.In this...
This week we're joined by Andrew Capland, founder of Delivering Value, where he provides 1:1 career coaching to Heads of Growth and advises B2B...
In this episode, Nate and Derek discuss how in-house teams can approach content outsourcing to ensure a positive, successful experience for their team. From...