We sat down with John Bonini, Director of Marketing at Databox, to talk about prioritization during the early days of your content program, how they have approached attribution & strategy as they grew, scaling content operations, content formats, and his community, Some Good Content.
We're joined this week by Jakub Rudnik, Director of Content Marketing at ActiveCampaign, to talk about his experiences scaling multiple content programs for startups...
In this episode, Nate and Derek chat about leveraging your investment in SEO to help promote and drive traffic into your content assets that...
In this episode, Nate & Kevin talk about several ways that B2B content teams drift from being aligned with business impact, why it matters,...