We sat down with Kristen Bryant Smith, Director of Content Marketing at Help Scout, to talk about building a content strategy for a new product launch, producing Brandwagon at Wistia, and creating In the Works at Help Scout.
We also discussed how to join a new team the right way as a leader and how to measure content efforts that aren't meant to drive direct conversions.
In this episode of the Content That Grows podcast, Tara Robertson, CMO of Bitly, generously shared how she approaches the team-building process as a...
Nate and Derek team up in episode 12 to talk about choosing content topics that will resonate with your target audience and ultimately grow...
We're back for the third season of the Content That Grows Podcast!This season will be packed with topics centered around "distribution & repurposing."A few...