We sat down with Kristen Bryant Smith, Director of Content Marketing at Help Scout, to talk about building a content strategy for a new product launch, producing Brandwagon at Wistia, and creating In the Works at Help Scout.
We also discussed how to join a new team the right way as a leader and how to measure content efforts that aren't meant to drive direct conversions.
This week marks the 50th episode of the Content That Grows. In it, Kevin and Derek are discussing a topic that's still a moving...
We sat down with Rand Fishkin, CEO of SparkToro, to talk about how the Whiteboard Friday video series was created, how they approached content...
Nate and Kevin are back for episode 18 of the Content That Grows podcast. This episode covers various topics about using multiple media types...