We sat down with Kristen Bryant Smith, Director of Content Marketing at Help Scout, to talk about building a content strategy for a new product launch, producing Brandwagon at Wistia, and creating In the Works at Help Scout.
We also discussed how to join a new team the right way as a leader and how to measure content efforts that aren't meant to drive direct conversions.
Kevin and I sat down to talk about some of the early years of SEO content at Sprout Social. We chat about how some...
Nate, Kevin, and Derek are transitioning the conversation from the last episode (selecting content topics) to clustering your topics in a way that best...
In this week's episode, Nate and Derek approach the many reasons your organic traffic might not deliver results for your SaaS company.From empathy for...