We sat down with Kristen Bryant Smith, Director of Content Marketing at Help Scout, to talk about building a content strategy for a new product launch, producing Brandwagon at Wistia, and creating In the Works at Help Scout.
We also discussed how to join a new team the right way as a leader and how to measure content efforts that aren't meant to drive direct conversions.
This week, Nate and Lauren Funaro from Scribe sat down to discuss the why and the how behind their investment in SEO and Content...
In this episode, Nate & Kevin talk about several ways that B2B content teams drift from being aligned with business impact, why it matters,...
Welcome back to the Content That Grows. This week, Nate Turner is talking with Jess Cook from LASSO about the power of narratives within...