We sat down with Kristen Bryant Smith, Director of Content Marketing at Help Scout, to talk about building a content strategy for a new product launch, producing Brandwagon at Wistia, and creating In the Works at Help Scout.
We also discussed how to join a new team the right way as a leader and how to measure content efforts that aren't meant to drive direct conversions.
In this episode, Nate and Ryan discuss the concept of authority content and its importance in content marketing strategies. They define authority content as...
In this episode, Nate Turner and Darren Chait discuss the power of a strong relationship between product and marketing in product-led growth (PLG) companies....
In this episode, Nate is joined by Emily Kramer of MKT1 to talk about a common pain point for many SaaS marketers at early-stage...