We sat down with Kristen Bryant Smith, Director of Content Marketing at Help Scout, to talk about building a content strategy for a new product launch, producing Brandwagon at Wistia, and creating In the Works at Help Scout.
We also discussed how to join a new team the right way as a leader and how to measure content efforts that aren't meant to drive direct conversions.
Nate and Derek are back to talk about the hype surrounding AI in the marketing industry.In this episode, they take a realistic, even-tempered approach...
We sat down with Amy Lecza, Director of Content Marketing at G2, to talk about how G2 runs its content operation, shifting from high-quantity...
In episode 29, Nate and Derek discuss the role templates can play in helping scale content production for SaaS companies.They talk about everything from...