We sat down with Kristen Bryant Smith, Director of Content Marketing at Help Scout, to talk about building a content strategy for a new product launch, producing Brandwagon at Wistia, and creating In the Works at Help Scout.
We also discussed how to join a new team the right way as a leader and how to measure content efforts that aren't meant to drive direct conversions.
We sat down with Sangram Vajre, Co-Founder of Terminus, to talk about how they generated leads from content when he was leading marketing at...
In this week's episode, we welcome Eric Doty of Dock onto the show to talk about his experience being the solo content marketer at...
Note: Unfortunately, the audio quality of this episode is poor. The discussion and insights from Kevin are valuable and worth a listen, or reading...