We sat down with Kristen Bryant Smith, Director of Content Marketing at Help Scout, to talk about building a content strategy for a new product launch, producing Brandwagon at Wistia, and creating In the Works at Help Scout.
We also discussed how to join a new team the right way as a leader and how to measure content efforts that aren't meant to drive direct conversions.
Kevin and I sat down to talk about some of the early years of SEO content at Sprout Social. We chat about how some...
Nate and Derek team up in episode 12 to talk about choosing content topics that will resonate with your target audience and ultimately grow...
In this week's episode, Nate sits down with Ronnie Higgins of OpenPhone for an in-depth conversation about the current state of content marketing. They...