We sat down with Kristen Bryant Smith, Director of Content Marketing at Help Scout, to talk about building a content strategy for a new product launch, producing Brandwagon at Wistia, and creating In the Works at Help Scout.
We also discussed how to join a new team the right way as a leader and how to measure content efforts that aren't meant to drive direct conversions.
We sat down with John Bonini, Director of Marketing at Databox, to talk about prioritization during the early days of your content program, how...
We're officially back with episode 19 of the Content That Grows podcast. And in the next several episodes, we'll be exploring the topic of...
Nate and Derek team up in episode 12 to talk about choosing content topics that will resonate with your target audience and ultimately grow...