We sat down with Kristen Bryant Smith, Director of Content Marketing at Help Scout, to talk about building a content strategy for a new product launch, producing Brandwagon at Wistia, and creating In the Works at Help Scout.
We also discussed how to join a new team the right way as a leader and how to measure content efforts that aren't meant to drive direct conversions.
In this episode, Nate and Derek discuss the differences and overlap between what people mean when they talk about driving organic growth and doing...
In this episode, Nate & Kevin talk about several ways that B2B content teams drift from being aligned with business impact, why it matters,...
Nate and Kevin are back for episode 18 of the Content That Grows podcast. This episode covers various topics about using multiple media types...