We sat down with Kristen Bryant Smith, Director of Content Marketing at Help Scout, to talk about building a content strategy for a new product launch, producing Brandwagon at Wistia, and creating In the Works at Help Scout.
We also discussed how to join a new team the right way as a leader and how to measure content efforts that aren't meant to drive direct conversions.
Nate and Derek are back in the next episode of Ten Speed's Content That Grows podcast to talk about how marketers communicate ROI at...
Nate and Derek are back to talk about the hype surrounding AI in the marketing industry.In this episode, they take a realistic, even-tempered approach...
In this episode, Nate and Derek discuss Webflow, the popular website-building platform/CMS with which more and more SaaS companies build their marketing sites.In this...