Taking Risks w/ Kristen Bryant Smith

Episode 9 February 16, 2022 00:55:29
Taking Risks w/ Kristen Bryant Smith
Content That Grows
Taking Risks w/ Kristen Bryant Smith

Feb 16 2022 | 00:55:29

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Show Notes

We sat down with Kristen Bryant Smith, Director of Content Marketing at Help Scout, to talk about building a content strategy for a new product launch, producing Brandwagon at Wistia, and creating In the Works at Help Scout.

We also discussed how to join a new team the right way as a leader and how to measure content efforts that aren't meant to drive direct conversions.

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