In this episode, Nate Turner and Darren Chait discuss the power of a strong relationship between product and marketing in product-led growth (PLG) companies.
They highlight the importance of continuous integration between product and marketing teams throughout the growth journey and explore the role of the website in PLG companies and the need for personalized content based on user personas and journey stages.
The conversation touches on the impact of a strong brand on content strategy and the challenges of re-educating users about the full capabilities of a well-known product.
Nate, Kevin, and Derek are transitioning the conversation from the last episode (selecting content topics) to clustering your topics in a way that best...
Thanks for checking out the Content That Grows podcast! Our guests are experienced marketers sharing the thought process behind where they invested, how they...
In this episode, Nate Turner and Kevin King discuss the 11 most common site migration issues when moving to a new CMS. They cover...