In this episode, Nate Turner and Darren Chait discuss the power of a strong relationship between product and marketing in product-led growth (PLG) companies.
They highlight the importance of continuous integration between product and marketing teams throughout the growth journey and explore the role of the website in PLG companies and the need for personalized content based on user personas and journey stages.
The conversation touches on the impact of a strong brand on content strategy and the challenges of re-educating users about the full capabilities of a well-known product.
In this week's episode, Nate and Derek approach the many reasons your organic traffic might not deliver results for your SaaS company.From empathy for...
We're back for another season with the Content That Grows podcast! Join us as we explore how great SaaS companies leverage content marketing to...
In this week's episode, we welcome Eric Doty of Dock onto the show to talk about his experience being the solo content marketer at...