In this episode, Nate Turner and Darren Chait discuss the power of a strong relationship between product and marketing in product-led growth (PLG) companies.
They highlight the importance of continuous integration between product and marketing teams throughout the growth journey and explore the role of the website in PLG companies and the need for personalized content based on user personas and journey stages.
The conversation touches on the impact of a strong brand on content strategy and the challenges of re-educating users about the full capabilities of a well-known product.
We sat down with John Bonini, Director of Marketing at Databox, to talk about prioritization during the early days of your content program, how...
Nate and Derek team up in episode 12 to talk about choosing content topics that will resonate with your target audience and ultimately grow...
Nate and Kevin are back on the Content That Grows podcast to discuss the role that consistently publishing and updating content plays in improving...