The Importance of the Relationship Between Product and Marketing Teams at a PLG Company

Episode 70 August 27, 2024 00:31:11
The Importance of the Relationship Between Product and Marketing Teams at a PLG Company
Content That Grows
The Importance of the Relationship Between Product and Marketing Teams at a PLG Company

Aug 27 2024 | 00:31:11

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Show Notes

In this episode, Nate Turner and Darren Chait discuss the power of a strong relationship between product and marketing in product-led growth (PLG) companies.

They highlight the importance of continuous integration between product and marketing teams throughout the growth journey and explore the role of the website in PLG companies and the need for personalized content based on user personas and journey stages.

The conversation touches on the impact of a strong brand on content strategy and the challenges of re-educating users about the full capabilities of a well-known product.

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