In this episode, Nate Turner and Darren Chait discuss the power of a strong relationship between product and marketing in product-led growth (PLG) companies.
They highlight the importance of continuous integration between product and marketing teams throughout the growth journey and explore the role of the website in PLG companies and the need for personalized content based on user personas and journey stages.
The conversation touches on the impact of a strong brand on content strategy and the challenges of re-educating users about the full capabilities of a well-known product.
In episode 20, Nate and Kevin explore who owns the actual responsibility for ensuring that created content is distributed. They cover a range of...
We sat down with Erin Balsa, Marketing Director for The Predictive Index to talk about building content teams, how to use proprietary data to...
We sat down with Kristen Bryant Smith, Director of Content Marketing at Help Scout, to talk about building a content strategy for a new...