The Importance of the Relationship Between Product and Marketing Teams at a PLG Company

Episode 70 August 27, 2024 00:31:11
The Importance of the Relationship Between Product and Marketing Teams at a PLG Company
Content That Grows
The Importance of the Relationship Between Product and Marketing Teams at a PLG Company

Aug 27 2024 | 00:31:11

/

Show Notes

In this episode, Nate Turner and Darren Chait discuss the power of a strong relationship between product and marketing in product-led growth (PLG) companies.

They highlight the importance of continuous integration between product and marketing teams throughout the growth journey and explore the role of the website in PLG companies and the need for personalized content based on user personas and journey stages.

The conversation touches on the impact of a strong brand on content strategy and the challenges of re-educating users about the full capabilities of a well-known product.

Other Episodes

Episode 29

March 14, 2023 00:28:29
Episode Cover

Using Templates to Scale Content Production

In episode 29, Nate and Derek discuss the role templates can play in helping scale content production for SaaS companies.They talk about everything from...

Listen

Episode 8

February 01, 2022 00:31:18
Episode Cover

The Power of Storytelling w/ Melanie Deziel

We sat down with Melanie Deziel, Author, Speaker & Chief Content Officer at Storyfuel, to talk about how storytelling makes content marketing better, native...

Listen

Episode 59

April 30, 2024 00:27:39
Episode Cover

Demand Generation vs. Brand Awareness w/ Kamil Rextin

In this episode, Nate Turner and Kamil Rextin discuss the differences between demand generation and brand awareness in marketing. They explore the importance of...

Listen