In this episode, Nate Turner and Darren Chait discuss the power of a strong relationship between product and marketing in product-led growth (PLG) companies.
They highlight the importance of continuous integration between product and marketing teams throughout the growth journey and explore the role of the website in PLG companies and the need for personalized content based on user personas and journey stages.
The conversation touches on the impact of a strong brand on content strategy and the challenges of re-educating users about the full capabilities of a well-known product.
Nate and Kevin are back for episode 23 of the Content that Grows to talk about how teams can measure the effectiveness of their...
This week marks the 50th episode of the Content That Grows. In it, Kevin and Derek are discussing a topic that's still a moving...
Nate and Derek return to the Content That Grows podcast with an episode all about the art of repurposing and distributing content.In this episode,...