This week, Nate and Lauren Funaro from Scribe sat down to discuss the why and the how behind their investment in SEO and Content this year.
In this conversation, they cover Scribe's decision to get started with an aggressive SEO strategy, what their return has been, how much content they're producing, and how they achieve high volumes with a small team + contractors.
Key moments in the conversation:
We sat down with John Bonini, Director of Marketing at Databox, to talk about prioritization during the early days of your content program, how...
In this episode, Nate Turner and Darren Chait discuss the power of a strong relationship between product and marketing in product-led growth (PLG) companies....
In this episode, Nate & Kevin talk about several ways that B2B content teams drift from being aligned with business impact, why it matters,...