Latest Episodes
13
![Episode Cover](https://episodes.castos.com/614b8892b4ef46-14022547/images/ContentThatGrows-Square.png)
Topic Clustering for Better UX and Improved Rankings
Nate, Kevin, and Derek are transitioning the conversation from the last episode (selecting content topics) to clustering your topics in a way that best...
12
![Episode Cover](https://episodes.castos.com/614b8892b4ef46-14022547/images/ContentThatGrows-Square.png)
Strategies for Identifying Content Topics & Search Intent
Nate and Derek team up in episode 12 to talk about choosing content topics that will resonate with your target audience and ultimately grow...
11
![Episode Cover](https://episodes.castos.com/614b8892b4ef46-14022547/images/ContentThatGrows-Square.png)
Finding Your ICP to Build Better Content
Kevin and Nate sat down to talk about Ideal Customer Profiles (ICPs) as they relate to their significance in content marketing. This episode is...
0
![Episode Cover](https://episodes.castos.com/614b8892b4ef46-14022547/images/ContentThatGrows-Square.png)
Season 2 - Trailer
We're back for another season with the Content That Grows podcast! Join us as we explore how great SaaS companies leverage content marketing to...
10
![Episode Cover](https://episodes.castos.com/614b8892b4ef46-14022547/images/ContentThatGrows-Square.png)
Investing in Content
Kevin and I sat down to talk about investing in content. We chat about why leadership buy-in is essential, how aggressive goal-setting can trap...
9
![Episode Cover](https://episodes.castos.com/614b8892b4ef46-14022547/images/ContentThatGrows-Square.png)
Taking Risks w/ Kristen Bryant Smith
We sat down with Kristen Bryant Smith, Director of Content Marketing at Help Scout, to talk about building a content strategy for a new...